Celebrities season is back onchain + giveaway 500$ signed jersey 🇫🇷⚽️

The Spaces brought together co-founder Kevin and community lead Mamad to introduce Royalties—a “global talent stock market” evolving into a Web3 ecosystem. Kevin outlined his startup background and the company’s four-year track record in France: 200+ signed celebrities, 200k users, and strong volume growth driven by talent-led promotion. The team piloted a first Web3 launch on Base but decided to migrate to Solana to align with where current liquidity and active traders are. The next celebrity token will launch via a well-known Solana launchpad, with a French national team player, and broader support from Solana ecosystem partners.

Royalties is positioning beyond simple celebrity tokens: Royalties.com will be a hub where holders earn monthly rewards tied to a talent’s social metrics (followers/engagement), join trading duels/competitions, and redeem rewards for exclusive items and experiences. User safeguards include that celebrities hold no tokens, removing dump risk; the company emphasizes long-term, compliant operations (one business line is SEC-regulated, not this product). The go-to-market plan targets active traders first, then mass-market onboarding with streamlined UX and fiat on-ramps (e.g., MoonPay) by summer, ahead of the World Cup. In Q&A, the team addressed beginner education, liquidity/transparency, price drivers (supply/demand plus social-reward fundamentals), global availability (with U.S. sanctions exceptions), and an on-chain relaunch to improve reliability.

Royalties (Twitter Spaces AMA) — Comprehensive Summary

Participants and Roles

  • Kevin (Co‑founder, Royalties; based in New York): Primary speaker. Provided company background, product vision, roadmap, chain strategy, and operating model.
  • Mamad (Community host/Solana OG): Co‑host, Solana-native advisor and trader. Framed market context on Solana, sustainability goals, and helped field questions.
  • Audience participants (selected):
    • Yusuf Ali — asked about transparency, risk controls, withdrawals, and global expansion.
    • Rain Tech — asked about price drivers and reported site glitches.
    • Turga — asked about tournament/event-focused features (e.g., World Cup).
    • Ben — asked about platform stability as user growth scales.
    • Others with mic issues or brief inputs: Iris, Kakashi, Ravi.

Company Background and Vision

  • Origin and thesis:
    • Kevin described a long entrepreneurial path (video games/media/social tech/drive-to-store) culminating in Royalties’ core idea: enable people to “invest in humans” the way they invest in stocks, real estate, or crypto.
    • Initial mission: build a human stock market, starting with high-visibility public figures to bootstrap network effects and liquidity.
  • Traction in France:
    • Launched ~4 years ago in France; focused on celebrities/athletes across categories (soccer, tennis, rugby, MMA/UFC).
    • Over 200+ talents signed to IP/likeness agreements; celebrities actively promote their listings.
    • Reached ~200k user accounts and ~50M in trading volume in the French market, driven significantly by recurring celebrity-led social promotions.
  • Expansion to the U.S.:
    • Company now operating out of New York; intent to scale with higher-profile U.S. athletes (NFL/NBA) while leveraging Web3-native distribution.

Web3 Strategy and Chain Migration

  • Initial Web3 test on Base:
    • Ran a first small launch on Base to learn and validate parameters. Acknowledged the Web2 → Web3 playbook is fundamentally different and required adaptation.
  • Pivot to Solana (current direction):
    • Market reality cited: in the current cycle, liquidity and active trading tools are concentrated on Solana; remaining participants are predominantly traders who want Solana-native execution and UX.
    • Over the last weeks, Royalties refactored back-end to support Solana and align with trader expectations (on-chain, composable, DEX/tooling friendly).
    • Next launch: planned “in a couple of days” via a reputable, well-known Solana launchpad; coordinated with Solana ecosystem partners for broader support and visibility.
    • Next featured talent: a French national soccer team player (name to be announced at launch).

Product/Ecosystem Roadmap

  • Platform hub (Royalties’ site):
    • Not just a landing page. It will be a utility hub where holders can:
      • Track token holdings and talent “social life” metrics.
      • Claim monthly rewards tied to each talent’s social metrics.
      • Participate in social/trading games (duels/competitions) using talent tokens.
      • Redeem rewards in a shop for high-value items/experiences (e.g., signed memorabilia, shout-outs, training sessions) arranged under talent contracts.
  • Token utilities and rewards (core mechanic):
    • Holders accrue periodic rewards based on talent social performance (described as “social life”: follower growth and engagement metrics on platforms like Instagram).
    • A prediction-market-like dynamic: users who anticipate surges in a talent’s social buzz stand to earn more rewards.
    • Rewards are redeemable for tangible items/experiences in the shop, adding real, redeemable value beyond price speculation.
  • Game layer (Duels/competitions):
    • Regular trading duels (e.g., “Talent A vs Talent B” for a given week). Prize pools distributed to winners based on trading outcomes.
    • Designed to align with Solana users’ preference for interactive, competitive mechanics.
  • Onboarding and UX:
    • Near term focus: traders (on-chain, Solana-native tools).
    • Mid-term (by summer/major football events): broaden to mass-market with simpler UX and fiat on-ramps (e.g., MoonPay, credit card), enabling non-crypto users to participate without friction.
  • Launch cadence and growth flywheel:
    • Targeting 1 talent listing per week (may adjust to ~2/month depending on coordination). Each talent’s social promotion brings new users and liquidity, compounding platform growth.
  • Talent management ops:
    • Coordination with celebrities is critical (timed posts on launch day, consistent promotion). The team acts like an agency to ensure content and timing discipline.
  • Compliance posture:
    • Corporate structures include audited entities; one segment of the company operates an SEC‑regulated product in the U.S. (not the current Web3 token product), underscoring a compliance-oriented approach.

Token Economics and Market Mechanics

  • Price formation:
    • Near-term: market-driven via supply/demand on Solana. More buy pressure → price up; more sell pressure → price down.
    • Medium-term fundamentals: reward accruals tied to social performance introduce an underlying value signal. Anticipated events (e.g., a title fight victory or major sports achievement) should increase social metrics and thus reward expectations, influencing trading behavior.
  • Celebrity allocation policy (risk mitigation):
    • Celebrities do not receive token allocations and cannot “dump” on holders. Trading is among market participants, not the talent or their teams.
  • European precedent (regulated context):
    • In Europe, a regulated counterpart platform (referenced by Kevin) pays dividends based on talent performance. While not transplanted 1:1 to this Web3 product, it shows the company’s emphasis on attaching real-world performance/value mechanisms rather than pure memetics.

Go-to-Market and Growth Strategy

  • Celebrity-led distribution:
    • Every new talent listing is paired with their own social media push, driving users from large, mainstream audiences directly into the platform.
  • U.S. and global categories:
    • Expanding into NFL/NBA while maintaining deep rosters in soccer, tennis, rugby, and MMA/UFC.
  • Global availability:
    • Aim to serve users worldwide, subject to compliance with U.S. sanctions and applicable restrictions in certain jurisdictions.

Community Giveaway

  • Live retweet-based giveaway:
    • Participants who retweet the Space/announcement are entered to win a signed jersey from a French national team soccer player. Winner will be announced after the session.

Audience Q&A — Key Takeaways

  • Newcomer onboarding (Speaker 3):
    • Three essentials for beginners:
      1. Clear, relatable value proposition (investing in celebrities is easier to grasp than complex DeFi).
      2. Clean UX built for non-crypto users (reduce buttons/steps; intuitive flows).
      3. Roadmap to fiat on-ramps (credit card/MoonPay) and smooth onboarding by summer to appeal to mainstream audiences.
  • Transparency, liquidity, and smooth withdrawals (Yusuf Ali):
    • Sustainability, not hype: built around opportunities for users to earn (trading + rewards) and to have fun (games/duels), instead of one-off pumps.
    • No celebrity token allocations eliminate common “dump” risks seen in prior celebrity coin waves.
    • Long-term vision and audited/regulated company components reinforce trust; Web3 product itself is being engineered on-chain for transparency and market-native liquidity on Solana.
  • Global expansion and access (Yusuf Ali):
    • The platform is intended to be global; certain sanctioned regions will be restricted due to U.S. compliance requirements.
    • Strategy includes signing talents from diverse geographies, then activating their local audiences for targeted growth.
  • Price drivers and fundamentals (Rain Tech):
    • Short-term price = market supply/demand.
    • Underlying value comes from the monthly rewards that scale with a talent’s social metrics; major career events can shift expectations and price.
    • Prior Base launch was off-chain; upcoming Solana launch will be fully on-chain for better execution and tool compatibility. Site issues tied to the earlier version are being superseded by the on-chain architecture.
  • Tournament/event features (Turga):
    • Royalties will run time-bound duels and prize competitions, especially around marquee events (e.g., major tournaments), aligning engagement with real-world sports calendars.
  • Stability at scale (Ben):
    • Stability addressed through: on-chain Solana migration, Solana-native tooling, refined back-end; launch cadence and operational discipline learned from the France rollout.

Operating Notes and Challenges Mentioned

  • Web2 vs Web3 execution:
    • The team emphasized that Web3 requires a different playbook (communications cadence, partner coordination, community-first feedback loops) and they have adjusted accordingly.
  • Celebrity coordination complexity:
    • Launches demand strict timing and content readiness; Royalties handles hands-on coordination to ensure the right posts go live at the right time.
  • Session technical hiccups:
    • Twitter Spaces had intermittent mic/host control issues; the team acknowledged and navigated them.

Risks and Mitigations Discussed

  • Market conditions and Solana toxicity:
    • Mamad noted a prevalence of pump-and-dump behavior in current Solana microcaps; Royalties aims for a durable model anchored by utilities, real-world IP, and repeatable promotions.
  • Dump risk from talent:
    • Mitigated by a strict policy: talents do not hold token allocations.
  • Liquidity concentration:
    • Addressed by moving to Solana where trader liquidity/tools currently concentrate.
  • Regulatory uncertainty:
    • Company retains audited structures and runs a separate SEC‑regulated product in the U.S.; global Web3 rollout proceeds with jurisdictional restrictions respected.

Near-Term Milestones and What’s Next

  • Next Solana launch in a few days via a major launchpad (name to be revealed at announcement) with ecosystem partner support.
  • Featured talent: a French national team soccer player (TBA at launch).
  • Post‑launch: ramp cadence to ~weekly listings (subject to coordination), building the growth flywheel via celebrity cross-promotion.
  • Platform evolution: on-chain Solana experience; rewards/duels activated; shop redemption live; progressive UX improvements; fiat on‑ramps targeted by summer around major football events.

Community Actions and Feedback Channels

  • To participate now:
    • Retweet the Space/announcement to enter the signed jersey giveaway.
    • Join the Telegram/Twitter channels for ongoing updates and to provide feedback.
  • Feedback focus areas the team welcomes:
    • Onboarding UX clarity for non-crypto friends.
    • Reward/shop item desirability and pricing.
    • Duel formats, prize structures, and event-timed activations.

Bottom Line

  • Royalties is transitioning a proven Web2 celebrity‑investment concept into a full Web3 ecosystem on Solana, emphasizing utility (rewards tied to social performance), gameplay (duels/competitions), and sustainable token economics (no celebrity allocations). The near-term plan is a high-visibility Solana launch with a major athlete and a regular cadence of new listings, while the team builds out mass‑market UX and fiat on‑ramps for broader global adoption.