Celebrities season is back onchain + giveaway 500$ signed jersey 🇫🇷⚽️
The Spaces brought together co-founder Kevin and community lead Mamad to introduce Royalties—a “global talent stock market” evolving into a Web3 ecosystem. Kevin outlined his startup background and the company’s four-year track record in France: 200+ signed celebrities, 200k users, and strong volume growth driven by talent-led promotion. The team piloted a first Web3 launch on Base but decided to migrate to Solana to align with where current liquidity and active traders are. The next celebrity token will launch via a well-known Solana launchpad, with a French national team player, and broader support from Solana ecosystem partners.
Royalties is positioning beyond simple celebrity tokens: Royalties.com will be a hub where holders earn monthly rewards tied to a talent’s social metrics (followers/engagement), join trading duels/competitions, and redeem rewards for exclusive items and experiences. User safeguards include that celebrities hold no tokens, removing dump risk; the company emphasizes long-term, compliant operations (one business line is SEC-regulated, not this product). The go-to-market plan targets active traders first, then mass-market onboarding with streamlined UX and fiat on-ramps (e.g., MoonPay) by summer, ahead of the World Cup. In Q&A, the team addressed beginner education, liquidity/transparency, price drivers (supply/demand plus social-reward fundamentals), global availability (with U.S. sanctions exceptions), and an on-chain relaunch to improve reliability.
Royalties (Twitter Spaces AMA) — Comprehensive Summary
Participants and Roles
- Kevin (Co‑founder, Royalties; based in New York): Primary speaker. Provided company background, product vision, roadmap, chain strategy, and operating model.
- Mamad (Community host/Solana OG): Co‑host, Solana-native advisor and trader. Framed market context on Solana, sustainability goals, and helped field questions.
- Audience participants (selected):
- Yusuf Ali — asked about transparency, risk controls, withdrawals, and global expansion.
- Rain Tech — asked about price drivers and reported site glitches.
- Turga — asked about tournament/event-focused features (e.g., World Cup).
- Ben — asked about platform stability as user growth scales.
- Others with mic issues or brief inputs: Iris, Kakashi, Ravi.
Company Background and Vision
- Origin and thesis:
- Kevin described a long entrepreneurial path (video games/media/social tech/drive-to-store) culminating in Royalties’ core idea: enable people to “invest in humans” the way they invest in stocks, real estate, or crypto.
- Initial mission: build a human stock market, starting with high-visibility public figures to bootstrap network effects and liquidity.
- Traction in France:
- Launched ~4 years ago in France; focused on celebrities/athletes across categories (soccer, tennis, rugby, MMA/UFC).
- Over 200+ talents signed to IP/likeness agreements; celebrities actively promote their listings.
- Reached ~200k user accounts and ~50M in trading volume in the French market, driven significantly by recurring celebrity-led social promotions.
- Expansion to the U.S.:
- Company now operating out of New York; intent to scale with higher-profile U.S. athletes (NFL/NBA) while leveraging Web3-native distribution.
Web3 Strategy and Chain Migration
- Initial Web3 test on Base:
- Ran a first small launch on Base to learn and validate parameters. Acknowledged the Web2 → Web3 playbook is fundamentally different and required adaptation.
- Pivot to Solana (current direction):
- Market reality cited: in the current cycle, liquidity and active trading tools are concentrated on Solana; remaining participants are predominantly traders who want Solana-native execution and UX.
- Over the last weeks, Royalties refactored back-end to support Solana and align with trader expectations (on-chain, composable, DEX/tooling friendly).
- Next launch: planned “in a couple of days” via a reputable, well-known Solana launchpad; coordinated with Solana ecosystem partners for broader support and visibility.
- Next featured talent: a French national soccer team player (name to be announced at launch).
Product/Ecosystem Roadmap
- Platform hub (Royalties’ site):
- Not just a landing page. It will be a utility hub where holders can:
- Track token holdings and talent “social life” metrics.
- Claim monthly rewards tied to each talent’s social metrics.
- Participate in social/trading games (duels/competitions) using talent tokens.
- Redeem rewards in a shop for high-value items/experiences (e.g., signed memorabilia, shout-outs, training sessions) arranged under talent contracts.
- Not just a landing page. It will be a utility hub where holders can:
- Token utilities and rewards (core mechanic):
- Holders accrue periodic rewards based on talent social performance (described as “social life”: follower growth and engagement metrics on platforms like Instagram).
- A prediction-market-like dynamic: users who anticipate surges in a talent’s social buzz stand to earn more rewards.
- Rewards are redeemable for tangible items/experiences in the shop, adding real, redeemable value beyond price speculation.
- Game layer (Duels/competitions):
- Regular trading duels (e.g., “Talent A vs Talent B” for a given week). Prize pools distributed to winners based on trading outcomes.
- Designed to align with Solana users’ preference for interactive, competitive mechanics.
- Onboarding and UX:
- Near term focus: traders (on-chain, Solana-native tools).
- Mid-term (by summer/major football events): broaden to mass-market with simpler UX and fiat on-ramps (e.g., MoonPay, credit card), enabling non-crypto users to participate without friction.
- Launch cadence and growth flywheel:
- Targeting 1 talent listing per week (may adjust to ~2/month depending on coordination). Each talent’s social promotion brings new users and liquidity, compounding platform growth.
- Talent management ops:
- Coordination with celebrities is critical (timed posts on launch day, consistent promotion). The team acts like an agency to ensure content and timing discipline.
- Compliance posture:
- Corporate structures include audited entities; one segment of the company operates an SEC‑regulated product in the U.S. (not the current Web3 token product), underscoring a compliance-oriented approach.
Token Economics and Market Mechanics
- Price formation:
- Near-term: market-driven via supply/demand on Solana. More buy pressure → price up; more sell pressure → price down.
- Medium-term fundamentals: reward accruals tied to social performance introduce an underlying value signal. Anticipated events (e.g., a title fight victory or major sports achievement) should increase social metrics and thus reward expectations, influencing trading behavior.
- Celebrity allocation policy (risk mitigation):
- Celebrities do not receive token allocations and cannot “dump” on holders. Trading is among market participants, not the talent or their teams.
- European precedent (regulated context):
- In Europe, a regulated counterpart platform (referenced by Kevin) pays dividends based on talent performance. While not transplanted 1:1 to this Web3 product, it shows the company’s emphasis on attaching real-world performance/value mechanisms rather than pure memetics.
Go-to-Market and Growth Strategy
- Celebrity-led distribution:
- Every new talent listing is paired with their own social media push, driving users from large, mainstream audiences directly into the platform.
- U.S. and global categories:
- Expanding into NFL/NBA while maintaining deep rosters in soccer, tennis, rugby, and MMA/UFC.
- Global availability:
- Aim to serve users worldwide, subject to compliance with U.S. sanctions and applicable restrictions in certain jurisdictions.
Community Giveaway
- Live retweet-based giveaway:
- Participants who retweet the Space/announcement are entered to win a signed jersey from a French national team soccer player. Winner will be announced after the session.
Audience Q&A — Key Takeaways
- Newcomer onboarding (Speaker 3):
- Three essentials for beginners:
- Clear, relatable value proposition (investing in celebrities is easier to grasp than complex DeFi).
- Clean UX built for non-crypto users (reduce buttons/steps; intuitive flows).
- Roadmap to fiat on-ramps (credit card/MoonPay) and smooth onboarding by summer to appeal to mainstream audiences.
- Three essentials for beginners:
- Transparency, liquidity, and smooth withdrawals (Yusuf Ali):
- Sustainability, not hype: built around opportunities for users to earn (trading + rewards) and to have fun (games/duels), instead of one-off pumps.
- No celebrity token allocations eliminate common “dump” risks seen in prior celebrity coin waves.
- Long-term vision and audited/regulated company components reinforce trust; Web3 product itself is being engineered on-chain for transparency and market-native liquidity on Solana.
- Global expansion and access (Yusuf Ali):
- The platform is intended to be global; certain sanctioned regions will be restricted due to U.S. compliance requirements.
- Strategy includes signing talents from diverse geographies, then activating their local audiences for targeted growth.
- Price drivers and fundamentals (Rain Tech):
- Short-term price = market supply/demand.
- Underlying value comes from the monthly rewards that scale with a talent’s social metrics; major career events can shift expectations and price.
- Prior Base launch was off-chain; upcoming Solana launch will be fully on-chain for better execution and tool compatibility. Site issues tied to the earlier version are being superseded by the on-chain architecture.
- Tournament/event features (Turga):
- Royalties will run time-bound duels and prize competitions, especially around marquee events (e.g., major tournaments), aligning engagement with real-world sports calendars.
- Stability at scale (Ben):
- Stability addressed through: on-chain Solana migration, Solana-native tooling, refined back-end; launch cadence and operational discipline learned from the France rollout.
Operating Notes and Challenges Mentioned
- Web2 vs Web3 execution:
- The team emphasized that Web3 requires a different playbook (communications cadence, partner coordination, community-first feedback loops) and they have adjusted accordingly.
- Celebrity coordination complexity:
- Launches demand strict timing and content readiness; Royalties handles hands-on coordination to ensure the right posts go live at the right time.
- Session technical hiccups:
- Twitter Spaces had intermittent mic/host control issues; the team acknowledged and navigated them.
Risks and Mitigations Discussed
- Market conditions and Solana toxicity:
- Mamad noted a prevalence of pump-and-dump behavior in current Solana microcaps; Royalties aims for a durable model anchored by utilities, real-world IP, and repeatable promotions.
- Dump risk from talent:
- Mitigated by a strict policy: talents do not hold token allocations.
- Liquidity concentration:
- Addressed by moving to Solana where trader liquidity/tools currently concentrate.
- Regulatory uncertainty:
- Company retains audited structures and runs a separate SEC‑regulated product in the U.S.; global Web3 rollout proceeds with jurisdictional restrictions respected.
Near-Term Milestones and What’s Next
- Next Solana launch in a few days via a major launchpad (name to be revealed at announcement) with ecosystem partner support.
- Featured talent: a French national team soccer player (TBA at launch).
- Post‑launch: ramp cadence to ~weekly listings (subject to coordination), building the growth flywheel via celebrity cross-promotion.
- Platform evolution: on-chain Solana experience; rewards/duels activated; shop redemption live; progressive UX improvements; fiat on‑ramps targeted by summer around major football events.
Community Actions and Feedback Channels
- To participate now:
- Retweet the Space/announcement to enter the signed jersey giveaway.
- Join the Telegram/Twitter channels for ongoing updates and to provide feedback.
- Feedback focus areas the team welcomes:
- Onboarding UX clarity for non-crypto friends.
- Reward/shop item desirability and pricing.
- Duel formats, prize structures, and event-timed activations.
Bottom Line
- Royalties is transitioning a proven Web2 celebrity‑investment concept into a full Web3 ecosystem on Solana, emphasizing utility (rewards tied to social performance), gameplay (duels/competitions), and sustainable token economics (no celebrity allocations). The near-term plan is a high-visibility Solana launch with a major athlete and a regular cadence of new listings, while the team builds out mass‑market UX and fiat on‑ramps for broader global adoption.
