WEEX Listing, HELLO DEX Rewards, & Killer Whales Season 2

thehellolabs avatar
HELLO Labs
@thehellolabsSep 9, 2025

The Spaces brought together Shotgun, Nash, Nathan, Sander (Hello Labs cofounder/CEO), and Bossa to discuss market vibes and deep updates across Hello Labs’ ecosystem. After a brief market chat (alts rotating, September caution), the conversation focused on three pillars: new centralized listing momentum (notably the Weeks exchange, framed as a strategic partnership beyond a simple listing), the Hello DEX fee-sharing model, and the rollout of Killer Whales Season 2 with expanded distribution and incentives. Sander detailed how Hello DEX redirects trading fees to LPs and the community to reduce sell pressure and fund growth, while Season 2 upgrades include stronger projects, bigger “whales,” a clearer storytelling format, and simultaneous releases on major streamers and X to reach an estimated 800M+ audience. The team also unveiled Killer Whales Live (October), introducing on-chain, same-terms co-investment alongside KOLs via an integrated Launchpad (“auto-invest with whales”). Additional themes included Hello Club staking with airdrops from incubated projects, cross-chain DEX expansion (ETH/Base/BNB, more coming), and an incubator pipeline spanning RWA and AI. Overall, the session emphasized timing, education, and a cohesive flywheel linking media, community, and product to drive sustainable growth.

Hello Labs Twitter Space: Killer Whales S2, Hello DEX, Listings, and Ecosystem Strategy — Complete Notes

Participants and Roles

  • Sander — Co-founder & CEO, Hello Labs (strategy, product, partnerships, token-models)
  • Nash — Co-host (market context, ecosystem framing)
  • Shotgun — Host/interviewer (moderation, community prompts)
  • Nathan — Hello Labs (ecosystem tie-ins, listings context, closing notes)
  • Bossa — Ambassador/creator (content standards, community optics)
  • Additional: Live music interlude early on; intermittent Spaces connectivity issues (“rugs”) noted.

Market Warm-Up (Context-Setting)

  • General sentiment: Markets trending up; selective altcoins running while majors (BTC/ETH) show rotation/dom-dynamics. September flagged as seasonally weak, with potential capital rotation into October.
  • Shotgun’s focus: memecoins and fees; watching Solana momentum; notes an exchange plan to list a new memecoin weekly (potential catalyst for retail attention).
  • Nash: positions held for months now turning profitable; emphasizes timing for Hello Labs’ rollouts into Q4.
  • Nathan: team bandwidth fully on Hello initiatives; sees current conditions as favorable for their September-through-October release cadence (DEX, Hello Club, Killer Whales S2).

Strategic CEX Listing: WEEX (as discussed)

  • What happened: Hello secured a new centralized exchange listing on WEEX.
  • Why this matters beyond a listing:
    • Strategic partner: One WEEX founder made a personal investment in Hello — signaling conviction beyond standard listing terms.
    • Distribution and co-marketing: WEEX’s cap table includes major crypto traders; they will produce trading content around Hello, feature Killer Whales at events/booths, and promote activations.
    • Pipeline support: WEEX can serve as a CEX partner for projects incubated by Hello and launching on Hello DEX, creating a combined DEX↔CEX on-ramp for new tokens.
    • Global reach and offline activations planned; deeper, ongoing collaboration rather than one-off listing.
  • Nathan’s takeaway: An example of how partners respond once they grasp Hello’s integrated model (media + launch + liquidity + community), leading to “more than a listing.”

Hello DEX — What’s Different and Why It Matters

  • Status: Soft/self-launched to test in production; early issues were fixed before full push.
  • Core thesis: Redirect trading economics back to builders and communities, not just aggregators/platforms.
    • Sander’s example: Over Hello’s lifespan, ~$1B of on-chain volume routed through external DEXs. A 0.25% fee on that volume would equal ~$25M in fees (per Sander’s rough illustrative math), none captured by Hello or its community.
    • New model: Hello DEX shares trading revenue with LP deployers/founders (inspired by Solana’s LP-revenue share culture) and routes the other portion back into Hello (e.g., buy HELLO for rewards/burn/treasury), aligning incentives.
  • Founder economics (illustrative): If a token sees ~$1M volume in a period, the protocol’s fee share can translate into meaningful runway for builders without selling treasury tokens — reducing sell pressure and enabling sustained development/marketing.
  • Practical guidance for projects:
    • Deploy some or all of your LP on Hello DEX (not only on incumbent DEXs) and compare net economics after one week; the model is designed to be self-evident in creator revenues.
    • Hello DEX integrates easily with market makers/exchanges via standard APIs.
  • Macro effect: Taken together with media/IP and the incubator funnel, the DEX turns attention into sustainable business models for projects, while accreting value to HELLO holders via rewards/burns/treasury.
  • Multichain posture: Live support for ETH, Base, BNB; more networks planned. Hello is deliberately chain-agnostic and pursuing partnerships across ecosystems.

Memecoins, Creator Fees, and First-Mover Advantage

  • Observation: Solana’s memecoin culture catalyzed liquidity/activity; similar creator-fee mechanics are underutilized on ETH, BNB, Base.
  • Invite from Sander: Founders can be first-movers on Hello DEX’s creator-fee model off-Solana, capturing ongoing revenue from volume rather than relying on token sales — improving sustainability and reducing community sell pressure.
  • Pitch to meme founders: High-market-cap memecoins often earn little from DEX volume today; under Hello’s model, they can capture six figures in creator fees over short windows without dumping on holders.

Killer Whales Season 2 — What’s New

  • Production and format upgrades:
    • Higher-caliber projects; “bigger whales”; larger prize pools versus Season 1.
    • New judge/whale additions (e.g., a senior leader from CoinMarketCap) and a culture-forward host/voiceover to translate Web3 concepts for mainstream audiences.
    • Tighter storytelling for broader comprehension (learned from S1 feedback).
  • Distribution reach:
    • S1 reached ~500M; S2 plans expand to ~800M via major streamers (Amazon Prime, Apple TV, Roku), with more countries and featured pushes negotiated.
    • Simultaneous weekly release on X (Twitter) with amplification by whales, CoinMarketCap, Hello, and participating projects — aiming toward the long-term goal of 1B reach.
  • Direct ecosystem tie-ins:
    • Many S2 projects will deploy LP on Hello DEX.
    • Viewers will be incentivized to engage (buy/trade) through Hello DEX.
    • Airdrops for HELLO stakers via Hello Club; quests-based access and rewards layered in to onboard and educate.
  • Timing: Weekly episode cadence through mid-October; September marketing designed to build into potential October market strength.

Killer Whales Live (Launching October) — Internet Capital Markets in Practice

  • Concept: A weekly livestream companion to the TV franchise — part pitch show, part live-investment event.
  • Launchpad integration:
    • Curated projects (often TV-show applicants) can raise on the Hello Launchpad.
    • On-air KOLs/whales can commit to invest; fans can “auto-invest with the whales” via a Hello Club wallet.
    • Mechanics: Users pre-allocate funds; when their chosen whale invests, the allocation auto-executes on the same terms (price/vesting) as the whale’s – with on-chain transparency.
  • Why it matters:
    • Aligns incentives and reduces exit-liquidity dynamics (skin-in-the-game from visible on-chain whale commitments).
    • Brings “Internet Capital Markets” (ICM) to retail in a compliant-feasible, transparent way: same access, same terms, same moment as KOLs/whales.
    • Integrates directly with Hello DEX listings and Hello Club staking/rewards.
  • Distribution: Weekly livestreams on YouTube; discussions underway with major protocols to simulcast on their platforms.

Hello Club — Staking, Quests, and Reward Flows

  • Function: Stake HELLO to access project rewards/airdrops and complete simple “quests” that gate participation and education.
  • Economics linkage: Portion of Hello DEX fees loop back to buy HELLO for rewards/burn/treasury; projects appearing across Hello’s media funnel often airdrop to HELLO stakers.

Incubator, Product Pipeline, and Partnerships

  • Incubator status:
    • ~10 registered projects currently; collectively committing ~0.5M tokens in airdrops to HELLO holders and deploying ~US$1M in LP on Hello DEX at launch.
    • Categories prioritized: RWA and AI (several notable partnerships incoming), plus selective exploration of Bitcoin ecosystem opportunities.
  • Media and KOL operations:
    • Hello Labs has built out podcasts, YouTube programming, Spaces, and dedicated hosts to amplify the funnel.
    • A KOL growth engine is being tested: sustainable content strategies that mitigate “shill-and-dump,” enabled by Hello’s tech stack and fee model.
  • Ecosystem building:
    • Multiple projects are preparing to build dApps on top of Hello’s infra to leverage both the business model (fee share) and media distribution (Killer Whales IP).
    • Ongoing/legacy partnerships include major streamers/distributors and large music publishers for game productions; expectation of new AI, RWA, and L1 announcements in coming weeks.

Community & Content Standards (Bossa’s Perspective)

  • The bar is rising for founders’ public presence: Sander’s frequent, first-person communication and on-chain/in-product accountability help foster organic trust and word-of-mouth.
  • Originality matters: Hello’s IP-led approach (TV + livestreams) gives advocates something novel to share with both CT and mainstream, avoiding the feel of template strategies.
  • Organic loops: Consistent, exciting content → creator amplification → audience curiosity → due diligence → growing participation through the Hello funnel.

Programming Notes and Calls to Action

  • Weekly Spaces: Every Tuesday at 1 PM Eastern.
  • Killer Whales Market Space: Tomorrow (per Nathan) for deeper market tie-ins.
  • Follow and turn on notifications for: Hello Labs, Sander, Nash, Shotgun, Nathan, Bossa. Expect “a lot of alpha” over the coming days/weeks.

Key Takeaways

  • Hello Labs is executing a tightly integrated flywheel: Media/IP (Killer Whales S2 + Live) → Attention → Launchpad + Hello DEX (creator-fee model) → Sustainable project funding → Rewards/burns accruing to HELLO holders → Increased partner appetite (e.g., WEEX, CMC) → More pipeline.
  • Hello DEX’s creator-fee economics aim to reduce token sell pressure while improving builder runway — a practical fix to a long-standing Web3 pain point.
  • Killer Whales S2 substantially raises production value, distribution, education, and incentive design; S2 projects will be on Hello DEX and will reward HELLO stakers.
  • Killer Whales Live operationalizes “Internet Capital Markets” with on-chain, same-terms co-investment alongside whales/KOLs.
  • The strategy is deliberately multichain and category-diverse (AI, RWA, Bitcoin ecosystem) with a heavy emphasis on partner-driven distribution.

Near-Term Timeline

  • September: DEX/Hello Club marketing and technical hardening; S2 promotional ramp on X; listings and partner activations.
  • October: Killer Whales S2 weekly episodes in flight; Killer Whales Live launch with integrated Launchpad and auto-invest features; additional chains and partner announcements expected.