Why are retail not onboarding this cycle?

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OKX Wallet
@walletJul 23, 2025

The Spaces focused on the intersection of traditional and blockchain technologies, mainly discussing institutional adoption and retail engagement in the crypto space. Speakers shared insights on how their projects are bridging the gap between Web2 and Web3 via strategic partnerships and innovative solutions. Aria talked about Milk integrating loyalty points into blockchain, while Bram touched on Open Ledger’s work with enterprises like Walmart for AI models. Duck King shared experiences about Duck Chain's collaboration with Telegram, and Chase highlighted Robin Hood's blockchain endeavors. Discussions explored barriers to retail adoption, potential trends for driving engagement, and corporate partnerships' role in expanding blockchain usage.

Twitter Space Discussion Summary

Introduction

The Twitter Spaces event revolved around a discussion of how different blockchain projects are facilitating onboarding onto Web3 through partnerships, real-world applications, and innovative products. Panelists included industry experts who are leading projects in blockchain technology and institutional partnerships.

Key Speakers and Their Projects

  1. Aria from Milk:

    • Milk's Focus: Aria discussed Milk's blockchain-based application for exchanging loyalty points across various services. Milk has strategic partnerships with major service providers such as Air Asia, SK Group's cashback platform, L Points, and recently launched a significant milestone on BMV chain.
    • Milestones: Since migrating to the arbitrage platform in April, Milk has achieved remarkable growth including wide global exchange availability and significant trading volumes.

  2. DOC King from DOC Chain:

    • DOC Chain's Focus: Presenting DOC Chain as a Telegram AI chain aimed at integrating billions of Telegram users into web 3. The emphasis is on active ecosystem growth around AI and Telegram integration.
    • Challenges with Telegram: Addressed potential barriers with Telegram due to exclusivity to Torn but expressed optimism about collaborative potential.

  3. Bram from Open Ledger:

    • Open Ledger's Focus: Bram shared insights into Open Ledger’s role in building AI models in collaboration with companies like Walmart while emphasizing data privacy and model transparency.
    • Enterprise Partnerships: The project is working extensively with enterprises to showcase how blockchain can ensure data privacy and on-chain verifiability.

  4. Ignacio from Layer3:

    • Layer3's Focus: Highlighted educational aspects and user insights via their Signal product which tracks real user activity on-chain, aiding in deciphering actual market excitement versus noise.
    • Plans for Growth: Continued expansion through partner collaborations and strategic campaigning.

  5. Chase from Off Chain Labs (Arbitrum):

    • Arbitrum's Efforts: Shared insights into Arbitrum’s contribution in enabling financial ecosystems apart from launching Talos, an AI project managed by an AI agent.
    • Institutional Integration: Emphasis on using blockchain for expanding equities trading to new demographics.

Primary Discussions

Institutional Adoption vs Retail

  • Institutional Movement: Panelists discussed ongoing trends of institutions embracing blockchain due to matured infrastructure, real-world asset tokenization, and new financial products integrating blockchain systems.
  • Retail Engagement: Barriers for retail were considered largely developmental and incentive-based, needing finer attention to product usability and welcoming UX.

Use Cases Leveraging Blockchain

  • Loyalty Programs: Example by Milk was discussed on how loyalty points can be unlocked for actual utility using blockchain.
  • AI in Blockchain: DOC Chain’s integration of AI tools provides new dimensions for user engagement, promising growth in Telegram ecosystems.

Technical Innovations

  • Telegram Integration: DOC Chain's efforts in seamlessly merging Telegram's massive user base into adaptable blockchain models.
  • AI Models with On-Chain Transparency: Open Ledger’s initiatives in providing AI models that offer data transparency and accountability.

Looking Forward

Upcoming Initiatives

  • Expansion and Partnerships: Various projects emphasized upcoming partnerships across blockchain sectors to expand web 3 onboarding globally.
  • Technological Enhancements: Continued exploration into AI tool development and integration with traditional fintech platforms to nurture seamless blockchain adoption.

Closing Remarks

The event wrapped with an acknowledgment of the vast potential still to be explored in institutional and retail onboarding onto blockchain systems, attentive to both existing capabilities and opportunities further driven by real-world needs and innovative blockchain applications.