YieldBricks Community AMA Ep.01/09: Roadmap & Growth Stage Initiation

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YieldBricks
@YieldBricksSep 2, 2025

The Spaces covered Yield Bricks’ near-term roadmap, market operations, product delivery, and organizational updates. A major new partner onboarding tied to an M&A will be announced within 48 hours, expected to unlock broader partnerships. The MEXC “assessment zone” remains a fixed 30-day process with delabeling projected between Sept 15–18, after which APIs should be restored, enabling CoinMarketCap/CoinGecko data and the new on-site token metrics page. On hiring, the team is choosing between a boutique agency (fractional CMO) and a strong individual marketing lead, with a decision expected by Thursday. Dev onboarding is being finalized, with weekly tech updates to begin; a major website update ships tomorrow, Dashboard 2.0 follows shortly (potentially dependent on API), plus a VIP portal mid‑month and redesigned Treasuries/YBR Pools by month end. The host will travel to Dubai for final legal sign‑offs and to advance an equity raise and BD. A completed property sale has provided funds for cautious buybacks and liquidity optimization. The team addressed FUD and ex‑staff issues, reiterated access controls are secured, and confirmed a UAE-first property portfolio strategy to build trust and traction before broader regional expansion.

Yield Bricks AMA Recap and Action Notes

Context and Host

  • Speaker: Project lead (name not stated). References to team members: Noah (core blockchain/dev), several Community Managers (CMs), and an ex-contributor named Amin (disputed prior role).
  • Format: High-level roadmap, exchange status, development and marketing execution, legal/investor pipeline, treasury and liquidity strategies, portfolio focus, and governance/communications housekeeping.

Short-Term Roadmap (1–2 weeks)

  • Priorities span four tracks: exchange relabeling and liquidity, dev team onboarding and release cadence, marketing leadership and community incentives, and legal/brand/website readiness.
  • A major partner announcement is planned within 48 hours: the partner completed an M&A, and the collaboration is set to expand into additional top-tier partnerships. A PR article from Yield Bricks is queued pending final approvals.

Exchange Status: MEXC Assessment Zone

  • Status: YBR remains in MEXC’s “assessment zone” with no fast-track; the process is a fixed ~30 days regardless of when metrics recover.
  • Timeline: Assessment window closes on Sept 15; delabeling and return to normal listing expected by Sept 18 (subject to MEXC operations).
  • Metrics: A recent “rush report” shows improved figures exceeding the required thresholds. Spread has been wider due to constrained liquidity and limited MM operations but is being addressed.
  • API impact: During assessment MEXC disables certain APIs and de-lists the pair from CMC/CG aggregations, so only limited exchange volume shows publicly. Full data visibility returns once APIs are restored (post-assessment).

Development and Product Delivery

  • Dev team onboarding: Careful selection between agency-based and individual contributors to ensure a stable, long-term structure. Most blockchain work was done by Noah; current focus is integrations, code review, and improving where possible. Targeting to finalize onboarding this week, but not a hard deadline.
  • Technical update cadence: Once the dev lineup is finalized, the engineering team (not the host) will publish dedicated weekly updates and sprint plans (what shipped, next sprint, blockers, revised ETAs). Weekly at first, possibly biweekly later.
  • Website: Major public update scheduled for “tomorrow.” Host is personally checking responsiveness across devices and content integrity. Expect minor bugs; a feedback form will be provided. Another upgrade likely by week’s end.
  • App redesign: UI/UX refresh to align with the new brand system (colors, typography, logos). Functionality unchanged; goal is smoother flows and better usability ahead of broader user influx.
  • Token metrics integration: Backend prepared to pull on-chain and exchange data for live token metrics; release is pending MEXC API reactivation. Expect testing within hours of API return; public release 1–2 days later (roughly two weeks from now if aligned to MEXC timing).
  • Dashboard 2.0: Design is approved; integration estimated at 3–4 days of dev work once the team is fully active. Some Dashboard features may depend on re-enabled exchange APIs; if so, partial release first, full release in ~1–2 weeks.
  • New features (targets):
    • VIP Portal: Mid-month.
    • Web3 Treasuries and YBR Pools: Fully functional and redesigned by month-end (treasuries ~90% coded; aligning with latest legal structure and flow updates).

Marketing Execution and Community Growth

  • Marketing leadership: Finalizing between a boutique agency (with fractional CMO) recommended by a trusted industry veteran, vs. a seasoned individual as Marketing Lead. A decisive call is scheduled at 5:30 PM tomorrow; a final direction will be chosen within 24–48 hours.
  • GTM plan: Strategy is complete and vetted by external advisors; the need is execution. Agency/lead may add ideas, but the launch plan is set.
  • Community incentives: New incentive programs will reward community-led growth (e.g., threads/raids/sharing). Forms to apply will open within 48 hours.
  • Discord: Relaunching a professionally managed server; announcement expected tomorrow. Prior Discord efforts were limited; now considered essential.
  • Regional channels: Evaluating next-language cohorts. The prior CIS channel went dormant (no Russian-speaking CMs, low engagement). Options: revive CIS or launch another region first. Goal: empower holders and reward meaningful contributions.
  • Twitter interns: Recruiting community members who can engage from the official handle, respond to YBR mentions, and actively participate in RWA discourse to drive reach.

Legal, Branding, and Corporate Setup

  • Documentation updates underway: Terms & Conditions, pitch deck, whitepaper, and legal documentation (including property-sale paperwork) are being refreshed.
  • Branding: New color scheme and visuals adopted; aligning every asset across website, socials, and prior posts (e.g., Linktree). A meticulous audit/checklist is in progress to ensure consistency before major campaigns.
  • UAE incorporation: Multiple entities in the UAE are being finalized. The host will travel to Dubai for 5–6 days (departing Thursday night or Saturday) to finish incorporation and conduct thorough in-person legal reviews.
  • Equity raise and BD: While in Dubai, the host will meet potential strategic partners and investors (top-tier groups), aiming to secure feedback and advance an equity round. Emphasis: if proceeding, the raise must succeed; in-person work is critical in the UAE ecosystem.

Treasury, Property Sale, and Spend Discipline

  • Property sale: Final papers signed last Saturday; 50% of funds already received, remaining tranche mid-week (around the 14–15th, per host’s estimate). YBR is now in a more comfortable position but remains disciplined in outlays.
  • Immediate uses: Restarted marketing, initial buybacks, careful liquidity work. Priority spends: legal finalization, brand and web presence to maximize first-touch credibility, and runway for growth until equity capital is secured.
  • Caution: Property proceeds alleviate pressure but do not fund a multi-year runway; the equity deal remains key to lift constraints and scale.

Liquidity, Buybacks, and Market Structure

  • Current approach: Actively managing liquidity across MEXC, Arbitrum, and Ethereum to create favorable conditions while optimizing for the next stage. Periodically reallocating liquidity between pairs and selectively deploying a portion for buybacks.
  • Planned scale-up (Stage 2, contingent on equity capital):
    • Add ~100–150k USD of liquidity.
    • Execute ~200–300k USD of buybacks.
  • Burns: Strategy aims to accumulate tokens via buybacks for subsequent burns, improving token economics.
  • Observed exchange dynamics during assessment: With MEXC bots disabled, organic flows became more visible. The combined MEXC wallets’ YBR holdings dropped from ~120–125M to ~85M—indicating ~30–35M in prior sell pressure moved off MEXC and sold on DEXs. Order books show only ~3–4M YBR for sale at current low levels with minimal resistance up to and above the IDO price. YBR saw an 8–9x move off recent lows over the past month.
  • Note: Specific execution tactics remain confidential to preserve strategic edge.

Portfolio Strategy and Geography

  • Near-term focus: UAE/Dubai properties. Investor perception and trust skew favorably toward Dubai, even when yields are comparable to other regions.
  • Pipeline: Turkey deals are attractive but not yet introduced; Balkans remain in the plan. Strategic staging will prioritize Dubai until 5–8 properties are fully sold out to build user base and case studies, then broaden.
  • Long-term expansion (original five-stage vision): UAE/Turkey/Balkans first; then broader Europe and Asia; North Africa; South America; North America; rest of Asia. Ultimately, a global portfolio extracting the best risk-adjusted yields.
  • Open sourcing: Community and partners may propose verified opportunities anywhere (e.g., Brazil, Indonesia, USA). YBR will consider any deal that passes legal and commercial diligence.

CMC/CG and Token Metrics Visibility

  • CMC/CG listing data and a new token metrics page on the YBR site are ready but constrained by the MEXC assessment API block. Once APIs are re-enabled, YBR will sync and publish real circulating supply, unlocks, and other metrics both on-site and on third-party trackers.

Community/Comms Housekeeping and Security

  • Host’s account of disputes (claims):
    • The host alleges some ex-VIPs formed a “FUD group” and launched a competing RWA product, attempting to poach talent and extract internal information.
    • The host alleges the ex-contributor Amin engaged in harmful behavior (including retaining access and deleting posts in certain channels, and earlier token-related misconduct). YBR resecured channels (e.g., CMC community page) and removed access; KOL involvement is mentioned. The host says proof exists but was not shown in the AMA.
    • Compensation dispute: After a trial-month arrangement in April, the host offered Amin $2.8k (including a fiat replacement for a token bonus) vs. Amin’s reported demand of ~$4.7k plus 1M tokens for April–May (and ~1 week of June). No agreement was reached; the host is undecided on any goodwill payment.
  • Note: These are the host’s statements; independent verification was not provided during the AMA. The project intends to disengage from public disputes and focus on delivery.

Key Timelines and Milestones

  • Within 48 hours:
    • Partner M&A/strategic collaboration PR (pending approvals).
    • Discord relaunch announcement and community incentive application forms.
  • Website major update: “Tomorrow,” followed by iterative fixes and another upgrade by week’s end.
  • Dubai trip: Depart Thursday night or Saturday; 5–6 days on the ground for legal finalization and investor/partner meetings. Expect updates Friday or Monday.
  • MEXC: Assessment zone ends Sept 15; delabel by Sept 18 (subject to exchange ops).
  • Token metrics/CMС-CG sync: 1–2 days after MEXC APIs re-open (roughly two weeks from now aligned to API timing).
  • Dev update cadence: Weekly engineering updates to begin once the dev team is fully onboarded (targeting this week, flexible by a few days if needed).
  • VIP Portal: Mid-month target.
  • Web3 Treasuries and YBR Pools: By month-end (aligned with legal and flow updates).
  • Dashboard 2.0: ~1–2 weeks depending on API dependencies and dev bandwidth.

Risks and Dependencies

  • Exchange timeline: Delabeling depends on MEXC internal process; date targets are indicative.
  • API dependence: Some product features and public metrics are gated by MEXC API re-enablement.
  • Hiring risk: Marketing lead/agency fit and dev hiring must balance speed with long-term stability.
  • Legal closure: UAE incorporation and documentation must be signed and verified in person; delays would affect downstream BD and equity processes.
  • Capital plan: Property sale proceeds help, but scaling is contingent on an equity round to avoid underfunded execution.

What the Team Asks of the Community

  • Participate in the new Discord and community incentive programs when announced.
  • Apply for CM roles or Twitter intern positions if you can add value.
  • Report website/app issues via the provided form once the new site is live.
  • Share high-quality RWA discourse and amplify official content to broaden reach.

Bottom Line

  • Exchange recovery is on schedule; product and brand readiness are accelerating; marketing execution is about to recommence at pace; treasury is healthier post-property sale, with disciplined deployment. Near-term delivery (site, VIP portal, treasuries/pools, dashboard) and UAE legal setup plus investor outreach position Yield Bricks for a stronger growth phase, with liquidity and buyback plans expanding if the equity raise closes as intended.