YieldBricks Community AMA Ep.02/08: Revamped Web ID & Weekly Updates

The Spaces reviewed a pivotal pre-release checkpoint ahead of a new website launch designed to improve first impressions, conversion, and brand cohesion. The host outlined that the desktop site is complete, mobile polishing is ongoing, and launch is targeted for tomorrow (midday or evening depending on final QA). Marketing will relaunch in sync with the site (PR and community campaigns), supported by an upgraded community management setup, a new team-access channel, and a better-managed fund. An open form on Tuesday will recruit and reward community contributors for social engagement tasks. On the execution side, legal documentation and entity work (multi-stage, several documents) are targeted for completion in 1–2 weeks; a concurrent property sale is on track to sign this week and close in ~8 working days; an equity raise continues with multiple interested parties. Product-wise, the plan is to roll out Dashboard 2.0, unlock claiming, and introduce new modules (e.g., Treasures and a VIP Zone), aligning DApp visuals with the website by month-end, and open a VIP market in September (name TBD). Hiring for a dev lead is being finalized (decision aimed by Wednesday) with a tech-focused AMA planned Thursday. The host also addressed recent FUD via a one-time on-chain analysis, emphasizing transparency and long-term focus over short-term price action.

AMA Summary: Pre-Website Release Briefing and Near-Term Roadmap

Context and Format

• Host: Speaker 1 (name not stated), leading a community AMA as a scheduling test (weekend timeslot). Recording and a written summary will be provided for those who missed the session.
• Purpose: This AMA marks a “breaking point” ahead of the new website (referred to as the new web ID/brand identity) release and a synchronized push on product, legal, and marketing fronts.

New Website ("Web ID") – Goals, Status, and Release Plan

• Why a new site: The previous site/landing page undersold the product and failed to convert newcomers, particularly those unfamiliar with the project’s RWA proposition. The team had prioritized core product development over web presence for too long and is now correcting that to improve engagement and retention.
• Objectives: Present the project clearly and credibly within seconds, highlight the most important value props succinctly, and align brand identity across the website and app.
• Community input: Screenshots and drafts have been shared for feedback; the team is actively tuning copy, emphasis, and layout based on community perspectives.
• Status and timing:
  • Desktop version: Functionally done; undergoing line-by-line polish and minor tweaks.
  • Mobile version: Final adjustments in progress (acknowledged as time-consuming).
  • Release window: Targeting tomorrow; midday if overnight work finishes, otherwise in the evening.
• Immediate downstream impact: Post-launch, broader marketing activities will accelerate (PR, raids, shilling groups, reactivated community campaigns), leveraging the new site as the primary public-facing asset.

Product and App Alignment

• Visual and functional alignment: Upon website release, visual elements and branding will be updated across the app (often referred to in the call as “DOC”; context indicates this is the dApp/dashboard). Visual refresh in the app may lag slightly, as the current priority is feature delivery.
• Feature roadmap (near-term):
  • Dashboard 2.0 release.
  • Unlocking the claiming feature.
  • New features: “Treasures” and a “VIP Zone” (names taken directly from the transcript). These will roll out progressively.
• Content and structure upgrades on the site:
  • Clear token metrics presented more transparently.
  • Blog section migrating key Medium articles to the website to improve SEO.
  • Comparative product sections (head-to-head comparisons) for clarity.
  • Live deals (not yet tokenized) showcased to preview pipeline and improve discovery.
• Target timeline: The team aims to have the core alignment (website + dApp branding and functionality upgrades) completed by the end of the month, with iterative releases as components are ready.

Marketing and Community Growth Strategy

• Staggered exposure: The team intentionally delayed larger marketing pushes until the website could support growth; marketing ramps immediately after website launch.
• Community management upgrades:
  • New channels with team access established to ensure continuity and moderation control (previous community channels lacked admin access and were unmanaged).
  • Fund setup for community incentives to enable flexibility, sustainability, and better governance of rewards.
• Campaigns and roles:
  • Reactivating raids/shilling, plus structured campaigns via platforms like Zealy.
  • Recruiting “Twitter internal account managers” from the community to engage on relevant threads across the RWA ecosystem (commenting, liking, quick replies to tags) for persistent presence and responsiveness.
  • Part-time/occasional task roles will be open to community members via an application form.
  • Rewards: Multiple forms of incentives (e.g., token-perk style benefits like “free bags” or boosted returns) are planned; details will be clarified in the program.
• Timeline:
  • Tuesday: The application form for community incentive roles is expected to go live.
  • Next week: A new main marketing manager is slated to join; broader campaigns, PR, and social initiatives will scale thereafter.

Legal, Compliance, and Financing

• Multi-stage legal clarity:
  • Several documents (approx. 7) are being updated: entity setup/final entity, legal opinions for added features, and associated regulatory confirmations.
  • August vacation cycles have slowed external feedback slightly, but timelines were planned with this in mind.
  • ETA: 1–2 weeks to complete remaining confirmations, aligning with the month-end product release cadence.
• Property sale: Running to plan. Final contract sent Wednesday; expected signing this week. Full completion (including the final disbursement/transactions) anticipated roughly 8 working days post-signing (~10 calendar days). This is a key budget and transparency milestone.
• Equity raise (described as an “entity raise”/“equity raise”): Multiple interested parties; diligence and process continue. If closed, it would accelerate the plan and catalyze a “breakthrough month,” tightly coordinated with product and marketing releases.

Development Team and Technical Roadmap

• Team expansion: Two senior candidates for the main dev role returned from vacation; calls scheduled for tomorrow. Goal is to finalize selection by Wednesday.
• Tech-focused AMA: If hire is finalized by Wednesday, a technical AMA is planned for Thursday, featuring the new dev lead to explain aspects the host cannot cover at a deep technical level.
• Release process and timelines:
  • Parallel preparation on test environments so that components can go live as soon as legal backing is ready.
  • Total process for the next tranche of releases: up to 3 weeks; target is to complete by end of the month, subject to legal checkpoints.
  • By end of the month: In addition to Dashboard 2.0 and claiming, the team expects “Treasures” and the “VIP Zone” to be live/aligned.
  • September: Full opening of the VIP “market” (project is still finalizing the name; “VIP Bazaar” and “Marketplace” were shown in design iterations). Community is invited to suggest names.

Risk, Token Dynamics, and FUD Handling

• On-chain analysis (“fund book” and “cheat sheet”) rationale:
  • Primary: Internal requirements for the equity raise (deep investor analytics and projections) and curation of the VIP group (identifying anomalous behaviors to ensure fair rewards and reduce manipulation).
  • Secondary: Since the data was compiled, it was also used to address circulating FUD narratives in a consolidated way.
• Stance on FUD:
  • The team had been intentionally quiet for months despite pressure; when accusations escalated (often context-distorted), they issued a one-time comprehensive response addressing 8–10 major recurring claims.
  • They emphasize consistent transparency: openly discussing liquidity challenges in the past, sharing constraints, and focusing on solutions.
  • They do not intend to spend ongoing time debating FUD; focus will remain on delivery and fundamentals.
• Current token landscape:
  • The team believes they have a clear view of on-chain holders and estimates of potential centralized exchange balances among detractor groups.
  • They observe that much of these holdings are sitting in sell order books; given low cap and thin liquidity, small sells can swing the chart materially. The team is not monitoring minute-by-minute price action and prefers to stay focused on execution.

Budget and Transparency

• Property sale proceeds and legal completions will strengthen budget security and allow comprehensive transparency (full legal documentation presented within the dashboard), addressing remaining concerns.
• The team believes they have already dispelled most misinformation; remaining doubts should resolve as legal processes conclude and documentation is publicly accessible.

Community Involvement and Feedback Requests

• The host asks for community participation in:
  • Reviewing and critiquing website content for clarity and emphasis.
  • Applying for community incentive roles (raids, social engagement, account managing on Twitter).
  • Suggesting a name for the VIP market area.
• Acknowledgment of core supporters (particularly VIPs) who have stayed engaged and contributed experience from other RWA projects.

Week-by-Week Milestones (Short-Term)

• Monday: New website release (desktop ready; mobile polishing finishing).
• Tuesday: Community incentive application form goes live; reward structure and responsibilities outlined.
• Wednesday/Thursday: Dev lead decision and announcement targeted; tech-focused AMA with roadmap details if hire is finalized.
• 1–2 weeks: Legal documentation updates and confirmations; property sale signing and post-signing completion; potential announcements as stages complete.
• By end of month: Dashboard 2.0, claiming, Treasures, VIP Zone, and brand/design alignment across web and dApp; legal materials integrated into the dashboard for transparency.
• September: VIP market opens (final name TBD).

Tone and Closing Notes from the Host

• The host emphasized resilience through difficult market conditions and the intention to let fundamentals and delivery speak louder than price action.
• August will be used tactically to finalize structures; the push into late Q3 and Q4 is expected to be strong once the broader market returns from holidays.
• Commitment to weekly AMAs persists, with improved social content quality and cadence.
• The host remains available for follow-up in community channels and invites questions, remarks, and proactive engagement.

Terminology Clarifications (as heard in the recording)

• “DOC” consistently refers to the app/dashboard (dApp) contextually.
• “Web ID” denotes the new website/brand identity overhaul.
• “Equity raise/entity raise” refers to the same fundraising initiative.
• “Treasures,” “VIP Zone,” and “VIP market/Bazaar/Marketplace” are feature names used in designs and roadmap; final branding may evolve.
• Several transcript typos were present; this summary reflects the intended meanings without asserting brand names where unclear.