Divitverse Unchained! Meet Eli our new socials/community manager!

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Aaron Haber🍌
@AaronHaberAug 11, 2025

The Spaces brought the DiviVerse team together for a candid update and community sync. Aaron introduced Eli (“Lock”), the new community/socials and collaborations lead, who shared his background as a former music and special education teacher turned web3 marketer, with deep NFT, gaming (WoW), Solana/Ethereum, and NFT NYC speaking experience. A planned mini‑game launch tied to Project Grails was delayed due to two quiet weeks of dev progress, but the team framed it as time to ramp marketing so launch can be a true event—reopening secondary and awarding 100% of four weeks of royalties to the game winner (potentially tens of thousands of ApeCoin). They reiterated a strong pro‑royalties stance and described DiviVerse’s model of routing royalties back to the community, while urging projects to enforce and holders to accept royalties. Operational chatter covered Discord’s strict security (quarantine flows) and a Magic Eden 2FA loop, plus a PSA on safely claiming PixelVault PUNKS coin proceeds. Ernest highlighted a best‑practice example (Forbes Legacy Pass refunds) vs. alleged failures (UMG pass benefits discontinued but royalties still collected). Bulls on the Block community expectations, transparency versus over‑promising, content rollout (targeting by next week), and Rare Evo networking in Las Vegas rounded out the session.

Twitter Spaces Summary — Web3 Ops, Community, Royalties, and Events

Participants and Roles

  • Aaron (host; Las Vegas-based; part of the team behind DiviVerse/Project Grails/Bulls on the Block; co-hosts with Kyle from Bored Ape Gazette in other spaces)
  • Eli (aka Locke/Lock Fryer) — newly onboarded community/socials/collabs lead across DiviVerse and related projects
  • Ernest — legal counsel and core team member; active in project operations and community; attending Rare Evo
  • Dwayne — community member; long-time participant
  • Queen Bee — community member
  • Valerie — partner/community contact (references her bosses Drew and Anthony)

Event Updates and Logistics

  • Rare Evo (Las Vegas) schedule
    • First event for the team is tonight; activities run through the weekend on/around the Strip.
    • VIP party tonight; Aaron prefers venues where conversation is possible (networking over “bangers”).
    • Ernest is attending; not planning to bring a swimsuit for pool events.
  • Additional programming
    • 1 PM: Aaron to co-host a space with Kyle from Bored Ape Gazette; guest “Simple Farmer” recently hired within the Ape ecosystem (details to be clarified on-chain/Defi focus).

Project Operations and Team Changes

Project Grails (referred to at one point as “Project Rails” in transcript) — Game Launch Status

  • Status: Game launch delayed; little progress in the last two weeks.
  • Impact: Team is “raring to go” (Aaron, Jody the founder, Ernest). Delay is disappointing but provides an opportunity to prep go-to-market elements.
  • Launch intent:
    • The game launch will coincide with reopening secondary trading.
    • Target experience: a coordinated, event-like launch, not a “soft” release.
    • Prize model: Aim to award 100% of four weeks of royalties to the winner, with outcomes ranging from zero to potentially tens of thousands of ApeCoin, depending on volume.
  • Rationale: Make royalties meaningful via incentives while rebuilding attention and community momentum.

Social and Community Operations — Eli’s Role and Timeline

  • Scope:
    • Community management for DiviVerse’s Discord; drive daily engagement; be present/respondent.
    • Social media management across multiple accounts: DiviVerse, Bulls on the Block, and Project Grails (one more account may be included).
    • Collab outreach and light BD; reply-guy cadence; narrative and lore content development.
  • Cadence & setup:
    • Content workflow and account connections are being set up now.
    • First content rolling out within days; aim for consistent daily posts starting by Monday.
    • Already active in Discord and posted a quote-RT from Bulls on the Block today.
  • Title discussion:
    • Options floated: Social Media Manager; Community & Collab Manager; Marketing and Communications (MarComms); Eli to propose a clear, externally-understandable title.

Bulls on the Block — Community Expectations and Communication Approach

  • Meeting recap: Mixed start but positive by the end.
  • Dynamics:
    • OG holder expectations are high after multiple ownership transitions; desire for visible change fast.
    • The current team has a unique plan (not a standard “launch a token” play), with deliberate sequencing and some non-public elements still under development.
  • Communication policy:
    • Avoid promising features until feasibility and resourcing are confirmed (e.g., a previously considered “farm” idea was dropped as not viable/cost-effective).
    • Announcements will coincide with locked-in execution.

Royalties, Market Structure, and Incentives

  • Royalties stance:
    • The team strongly supports royalties and encourages both projects to enforce collection and holders to pay.
    • Marketplaces shifted from enforcement to a “social contract,” which held only while times were good; OTC and non-royalty venues proliferated.
    • Aaron’s practical approach: He pays royalties by default, but if a project publicly declares it will not pursue royalties, he may not pay them for that project’s trades.
  • DiviVerse angle:
    • Model is designed to reward royalty participation by sharing back value with the community (akin to “revenue sharing,” though legal terminology was explicitly avoided), thereby aligning incentives and deepening engagement and holding.

Ecosystem, Security, and UX Notes

  • Marketplaces & metadata:
    • OpenSea: a collection (Yuri) appeared to revert to a generic image; metadata refresh suggested as a remedy.
    • Magic Eden: Aaron experienced a sudden, unconfigurable 2FA prompt loop (Valerie did not); likely a rollout quirk or user-flow edge case.
  • Discord security posture:
    • Team server is highly secured, with quarantine triggers even affecting admins during configuration; rigorous but occasionally cumbersome onboarding (Eli and Aaron experienced quarantine states).

Industry Cases and Legal Perspectives

  • Forbes Legacy Pass
    • Shutting down; Forbes is refunding original mint purchase prices (e.g., ~0.3 ETH) — praised as the “right thing to do.”
  • Universal Music Group membership tokens
    • Ernest represents a group of plaintiffs: alleged cessation of promised IRL benefits while continuing to collect secondary royalties; OpenSea descriptions allegedly remain promising benefits; team notes issuers could lock contracts to prevent further buyer harm when a program ends.
  • Pixel Vault wind-down
    • Pixel Vault (PUNKS Comic) appears to have fully shut down front-end operations; DAO assets (e.g., 14–17 CryptoPunks) sold.
    • Holders of $PUNKSCoin can still claim ETH through an austere, minimally hosted interface; Aaron confirmed a legitimate claim link via a known staffer and successfully claimed roughly $600. OGs should proceed cautiously, verify URLs, and consider trusted contacts for link validation.

Team Background and Culture Notes

  • Eli (Locke) background:
    • Former high school music and special education teacher; entered Web3 (2022) via NFTs, motivated by digital ownership and artist empowerment.
    • Long-time gamer (World of Warcraft); sees strong parallels between persistent digital identity/assets and Web3.
    • PFPs: currently a Doginals Dog (Doge ordinals experiment), often an Azuki Elemental; initially active on Solana for cost reasons; speaker at NFT NYC 2023 on integrating NFTs into school curricula (digital property rights, marketing, cross-department collaboration); freelance and agency experience (Gen0, Seattle-based origins); worked with Ernest for 6–8 months.
  • Tattoos & culture:
    • Ernest: multiple sessions; half-sleeves, chest, back piece featuring M2 Mutant; BA(Y)C skull motifs; no neck/hand tattoos; collaborative freehand with artist.
    • Aaron humor: wallet-address tattoo anecdote; quips about body-scan-as-wallet-auth future.
  • Community humor & lore:
    • “Broker” character: Only the Broker speaks for himself; impressions exist but official voice remains the in-universe character.
    • Dwayne’s anniversary and “NFTs vs penguins” joke about explaining portfolios to a financial planner.
  • IRL networking preference: Team favors environments conducive to conversation over loud-party “bangers.”

Key Decisions, Action Items, and Next Steps

  • Project Grails game launch
    • Decision: Delay acknowledged; focus on prepping a coordinated, high-impact release tied to reopening secondary trading and a headline royalty prize.
    • Action: Continue dev coordination with Jody; align comms, PR, and social ramp to treat launch as an event.
  • Social/content rollout
    • Action: Eli to finalize content pipelines and account access; begin regular posts by Monday; daily cadence thereafter.
    • Action: Build narrative/lore content; increase reply cadence; drive traffic from X to Discord.
  • Community engagement
    • Action: Community encouraged to tag and chat with Eli in Discord; grow engagement while socials spin up.
  • Collabs and outreach
    • Action: Eli to lead collab outreach; leverage Rare Evo for meetings and follow-ups; keep “kind persistence” in DM cadence.
  • Royalties narrative
    • Action: Reinforce DiviVerse value proposition around royalty alignment and community payout; educate stakeholders amid shifting market norms.
  • Bulls on the Block
    • Action: Maintain disciplined communications (announce only when funded/feasible); continue internal build; manage OG expectations with transparency on process without overpromising.
  • Legal/industry vigilance
    • Action: Note Forbes example as best practice on wind-down; continue monitoring cases like UMG for precedent and community protection implications.
  • Safety and claims
    • Action: Pixel Vault OGs should verify legit claim links (confirm via trusted former staff/community sources) before interacting; be mindful of phishing.

Notable Highlights

  • Innovative royalty incentive: 100% of four weeks of royalties to the game winner upon launch — designed to restore perceived value to royalties.
  • Team expansion: Eli (Locke) onboarded to professionalize social and community operations across multiple properties.
  • Positive governance example: Forbes Legacy Pass refunds — contrasted against other issuers who ended benefits without refunds and kept collecting royalties.
  • OG claim opportunity: Pixel Vault holders still able to claim proceeds despite front-end shutdown, with proper caution.