🌊 YAPline: about InfoFi content - DOs & DONTs

The Spaces unpacked two intertwined threads: (1) the Mona/Monad airdrop and mindshare-driven campaign design (tiers, color-coded boxes, randomized allocations) and (2) accountability and communication standards across InfoFi platforms and projects. Deeps and others assessed the box-tier mechanics as mostly a gamified gimmick within tier-based ranges, praising the expert marketing while stressing participant expectations. R2D2 pivoted the room to project accountability, calling out chronic delays and opacity (e.g., Mitoshis, Lombard, DeFi-app campaigns), and highlighted a newly surfaced change in Theory’s Kaito campaign (5M tokens distributed now; 1M monthly to top 150 until Jan 2026). R2D2 also delivered a comprehensive weekly watchlist of upcoming snapshots/TGEs (Orderly, Polygon, Katana S2 hints, Surf Co-Pilot, Novastra ICO concerns, ByteDance MMT, Play AI, Alora, Iris, Aword, etc.), urging risk assessment and noting macro calendar (Fed decision, US–China meeting). The second half focused on content craft: avoiding tag spam and templated GM posts, balancing InfoFi with organic niche value, tactful replies, and multi-level networking. Chill Pill announced the Snoozes “Yap School” tutor program, appointing 25th to teach effective AI prompting so creators can produce clearer, more human content in an increasingly AI-saturated timeline.

Yap Line: InfoFi airdrops, campaign accountability, content strategy, and community updates

Who’s who on stage

• Host: Chill (aka “Chill Pill”) – runs Yap Line, leads discussion, and manages the Snoozies community and “Yap School.”
• R2 (aka R2D2) – analyst/curator of InfoFi campaigns; shared a comprehensive weekly update on snapshots/TGEs.
• Deeps – creator/mentor voice on content and account growth strategy; shared personal MON airdrop experience.
• Detroit – weighed in on why communications move markets (NFT-era lessons applied to InfoFi).
• Dexter – argued for a proper Head of Communications in projects/platforms.
• Insomniac – stressed tokenomics planning and fair-play standards before campaigns launch.
• 25th – appointed as Snoozies’ first “Yap School tutor,” focusing on AI prompting and content coaching.
• Nature – first-time speaker; congrats messages and participation.
• Golf Wang – shared practical tactics for small accounts (subscriptions to surface replies).
• CBE – flagged over-tagging penalties and reach suppression.
• Western – shared growth milestones and the impact of quality over volume.
• Milad – urged small accounts not to post only InfoFi; pick a niche (DeFi, prediction markets) and add real value.

Airdrop talk: MON/“Mona/Monad” box mechanics, tiers, and marketing

• Personal outcomes and mechanics
  • Deeps: Opened multiple boxes (including a gold) and projects ~700k MON (not expecting to hit 1M), turned it into a shared event; far above expectations.
  • Host (Chill): Opened day’s boxes live; first box showed “200,163 tokens,” later another “2,000,” totaled ~24k the prior day; said he had Tier 3 (of 6) card but suspects tiers are primarily a marketing layer, not strict allocation.
  • Consensus view: Boxes are color-coded (gold/purple/blue) and appear randomized within a tier-based range. Likely: tier sets a target range; boxes randomize distribution timing/amounts to gamify suspense. Effective marketing (“chaos” if gold doesn’t hit day one) and excellent attention play.
• Marketing and mindshare
  • R2: Called MON/“Mona” one of the best-executed playbooks for farming CT mindshare, keeping top-5 presence on leaderboards for weeks. Estimated >20% share of attention; praised the team’s marketing craft.

Campaign accountability: delayed rewards, unclear rules, and platform responsibility

• R2’s call-out thread (pinned by host) criticized recurring issues:
  • Mitoshis: Promised significant rewards (10k to winners + 0.2% supply vesting and additional community rewards), but updates went silent for months. R2 traced back to August; no clarity on vesting, surprise rewards, or timelines.
  • DeFi app (name not clearly stated): When users asked about rewards, main account answered “I’ll nudge the devs” after weeks of silence—insufficient.
  • Lombard (BTCfi): Major project; community and ambassadors couldn’t explain campaign rules; announcements and Discord lacked clear structure. R2 has raised questions for weeks.
  • Infinix/Infinics (on Kaito): Campaign promoted (e.g., “$6M” on Earn pages) without follow-through; host flagged that the Earn page still advertises a now-stagnant campaign with no comms.
• Platform stance and comms duties
  • Host: Platforms should take a stance when projects go silent or change rules late. Even if the platform can’t control projects fully, they must communicate status, countdowns, snapshot timing, and outcomes. Silence erodes user trust (and invites farming abuse). A “clap back/sanction” stance for egregious cases would protect users long term.
  • Detroit: Communication alone can move outcomes; in NFT days, immediate Discord announcements after mint drove floor price and sentiment. Projects that communicate earn community support even when updates aren’t perfect.
  • Dexter: Get a real Head of Communications. Moderators aren’t enough; someone accountable must bridge product and community with timely, accurate updates.
  • Insomniac: Don’t commit to “6M now” then retroactively add vesting to prevent dumps; design tokenomics and impact on market cap, price, and sentiment before announcement. Platforms (e.g., Kaito) must keep a finger on the pulse.

Live discovery: a campaign quietly changed rules (“theory”)

• After R2’s post, new info surfaced: a campaign (transcript renders the name as “theory”) originally stated 6M tokens would be distributed. Updated rules now show:
  • 5M distributed across prior programs.
  • 1M to be distributed monthly to top 150 until Jan 2026.
• R2 found this on the platform page (Kaito), but users weren’t aware of any major announcement. Also noted a complex, layered series of sprints/campaigns since April (e.g., a “sprint # 1” with snapshots handled by a third-party). Confusion underscores the need for simple, upfront rules and visible updates.

Risk management in InfoFi: examples and expectations

• Host on campaign risk:
  • “Woolsee/Wolsey” 3-day campaign: clear trading opportunity but communications were “fishy.” Short campaigns can be fine if expectations are set; avoid confusing users into losses via ambiguous messaging.
  • Users must assess risk per campaign; platforms should filter “obvious abuse” and not let projects exploit tools for pure farm-and-dump.
• Host on Kaito: Improving recently (new campaign UI/fields, clearer end dates), but legacy cases (e.g., Infinix) still linger. “Bandwidth” (a person) is engaging more with users; give him time and evaluate impact after a month.

R2’s weekly InfoFi update: snapshots, TGEs, and notable campaigns

Note: Names as transcribed; some may be mis-heard in the recording. Treat as directional, verify details on official pages.

• Near-term snapshots and TGEs
  • MON/Monad: More boxes tomorrow; TGE likely not this month, possibly next.
  • Novastra: Mentioned as a Kaito ICO with “0 TG today claims” (context: caution that many ICOs equal early exit liquidity for insiders; $2M raised ≠ accountability on spend).
  • “Arbitrary/Archery?” (ambiguous transcript): Snapshot end of month; R2 calls it accessible (“for everyone”), 150 places, decent prize pool. Verify spelling and rules on platform.
  • “AboveX/Ball DEX?”: First snapshot with $50k to top 100; stables. Verify name/rules.
  • Orderly: Monthly snapshot; shares a portion of platform trading fees; prior months performed well.
  • Surf CoPilot: Snapshot soon; low-dollar but useful tool. Top-100 rewards require paid subscription active.
  • Polygon: Monthly snapshot; top-50 share $30k.
  • Katana: Season 2 likely next month with more tokens; current “clicking” grants S2 boost.
  • Lombard: Month-2 snapshot “end of month” vs “month 1?” needs clarification.
  • ByteDance “MMT”: R2 saw an announcement suggesting TGE by month-end; verify source.
  • Potential November-heavy TGEs: Monad (mega), Sei ecosystem mainnet/rewards (“seisick?” transcript), Play AI, Alora, “Word Protocol,” Iris, “Billions Network.” Verify all on official comms.
• Macro
  • Fed decision day: watch market reaction.
  • US–China meeting tomorrow: potential market impact.

Snoozies community update: scaling mentorship and anti-AI-slope

• Mint momentum: Host saw ~100 Snoozies minted overnight after Base App onboarding; trending toward sell-out.
• New role: 25th appointed first “Yap School tutor.”
  • Mission: Help track 260+ PFP holders, spotlight high performers, identify strugglers, and provide targeted coaching. Free up host to 1) mentor those falling behind and 2) platform top performers.
  • Approach: “Disciplinary” coaching tone; focus on high standards.
• 25th’s content track: AI prompting for creators
  • Goal: Teach creators to use AI to understand topics, structure research, and refine drafts, not to fully replace writing. Emphasis on prompt-crafting, iterative editing, and avoiding low-effort AI outputs.
  • Rationale: Many struggle with language barriers and comprehension; good prompting accelerates 0→1 and improves clarity.

Main topic: Amplify content do’s and don’ts (InfoFi-era growth without burning your account)

• Deeps’ hard truth
  • If starting over, he wouldn’t build around Amplify/InfoFi unless he could be uniquely early and additive (e.g., R2-level coverage). InfoFi is pay-to-post; relying on paid deals early stunts growth.
  • Better path: Find a niche you genuinely love (DeFi, infra, algos, prediction markets), out-research everyone, and develop original takes. Mix in InfoFi only where you add unique insight.
• R2’s “don’ts” (what’s hurting you)
  • GM + mass tag posts: Don’t chain-tag projects; use keywords instead. Feels spammy and gets muted.
  • Topic bait + irrelevant tag: Don’t write a post on X and slap on a random project tag (e.g., “Peak”) with no transition. If you want to mention a project, add a real bridge with clear value.
  • Flex spamming: Occasional flex is fine; daily “wins” plus 10–20 project tags looks inorganic. Big accounts might get away with it; small accounts get punished by readers and the algorithm.
  • Tagging 10+ people: It floods notifications for every reply on that thread; most bigger accounts mute you.
• Deeps’ tactical add-ons
  • Tagging etiquette: Only tag a person if the post is truly about them; otherwise you’re spamming their notifications.
  • Balance your feed: Post trending organic takes, not just InfoFi. Being noticed for a viral, original thought can lead to opportunities (interviews, partnerships). Hiring decisions do get made off standout posts.
  • Think “trends,” not “tickers”: Compare platform-level results (TGE outcomes, market caps, volumes) across InfoFi venues; this adds value beyond parroting a brief.
• Replies: quality > volume
  • Don’t copy big-accounts’ goofy replies: They can be casual because the author already follows them or knows them. If you’re unknown, stick to on-topic, tight, insightful replies to earn the follow.
  • Warm-up cadence: R2 warms up with a few replies, posts, then replies to comments; repeats 9–10 posts/day. Can’t reply to everyone but maintains rhythm.
  • Relationship tiers (R2):
    1. Broad replies to learn who engages.
    2. Identify promising accounts, follow up by DM with clear value.
    3. Build a small circle for collaborations/business.
    4. Trusted inner circle for candid info-sharing.
• Audience tactics and pitfalls
  • Golf Wang: For small accounts, reply to warm up; always reply in your own comments to signal activity; consider subscribing to larger creators so your replies surface at the top—used judiciously, it increases visibility.
  • CBE: Over-tagging crushed reach (200 views ceiling). Cutting tags and focusing on fewer projects improved performance. There are “landmines”: over-tagging, NSFW engagement, spam patterns, extended inactivity—all risk suppression or suspension.
  • Western: Quality matters. He landed an unexpected airdrop tied to a project he’d written substantive posts about. Hit multiple leaderboards, double-digit yaps in a day—proof that signal beats noise.
  • Milad: Do not fill your wall with only InfoFi farm posts. Choose a niche (e.g., DeFi or prediction markets), research deeply, and publish value. Build connections horizontally first; add InfoFi later.
  • Trunic (Minister of Norms): Use the actual apps and talk to the builders/users—share genuine experiences that others cannot replicate. Efficiency matters; don’t romanticize “16 hours/400 replies” if it’s low-quality labor.

The communications loop: why it matters for both price and trust

• Detroit’s NFT-era lesson: Immediate, clear announcements move floors and sentiment; silence punishes price and loyalty.
• Host’s expectation: Platforms must show users they’re working on escalations (countdowns, snapshot notices, clear endings). Even if outcomes are messy, visible effort builds trust.
• Insomniac’s standard: Don’t retrofit vesting after commitments. Consider market cap, price impact, and sentiment pre-launch.

Content in the AI age: human connection will be the moat

• Deeps: As AI floods timelines, creators will need to lean into personality—possibly “cringe,” face/time on camera, unique humor. Pseudonymous text-only will struggle to stand out versus near-perfect AI prose.
• Host: Share real takes on life, music, and human moments; otherwise you’ll be indistinguishable from AI. Avoid becoming a pure “mindshare machine.”

Actionable takeaways

• For campaign participants
  • Verify rules frequently on official pages (snapshots, TGEs, vesting). Treat large prizes with caution; expect changes and document them.
  • Favor campaigns/tools you actually use (Surf CoPilot, Orderly, Katana pre-S2 boost). Usage-based content is more credible and safer.
  • Map your month: Track R2-style calendars for snapshots (MON boxes, Polygon monthly, Lombard monthly, Orderly monthly, etc.).
• For platforms/projects
  • Publish clear start/end dates, countdowns, snapshot times, and vesting policies before launch. If you change rules, announce visibly.
  • Appoint an accountable communications lead. Moderation is not communications.
  • Monitor obvious abuse (farm-and-dump patterns) and enforce standards; silence compounds user distrust.
• For creators
  • Don’ts: mass-tagging, irrelevant project tags, GM+tag spam, vanity flex chains, tagging big lists of people.
  • Do’s: balance InfoFi with organic takes; analyze cross-platform trends; add unique, app-usage-based value; use replies to warm up and build real relationships; consider strategic subscriptions to surface replies.
  • AI: Use it to understand topics and refine drafts, not to replace thinking. Learn prompting (follow 25th’s forthcoming guides).

Open issues to watch

• MON/“Monad” TGE timing (likely next month; boxes continue day-by-day).
• Lombard monthly snapshot clarification (month 1 vs month 2 ambiguity).
• “Theory” campaign’s amended distribution (5M now + 1M monthly to top 150 until Jan 2026) and whether an official announcement follows.
• Infinix campaign status and removal/update of stale “$6M” Earn placements.
• Potential November TGE cluster (Play AI, Alora, Iris, “Word Protocol,” Sei ecosystem mainnet/rewards, ByteDance “MMT?”), verify via official comms.

Closing sentiment

• Build for the long term: pick a niche you enjoy, engage genuinely, and demand better standards—from yourself, from projects, and from platforms. Communication builds markets; silence erodes them. And as AI raises the bar on output, your edge will be taste, trust, and truth the timeline can feel.