YieldBricks Community AMA Ep.01/10: YBR Vaults Reveal & Team Updates
The Spaces provides a comprehensive update from the host on product, liquidity, and marketing. After apologizing for a delayed AMA due to illness and family emergency, he outlines rapid progress on the dApp redesign: Vaults and Pools will be prioritized, followed by Dashboard 2.0 and Treasures, delivered in three phases over roughly six weeks, with core features targeted within two weeks and possible partial release next week. He aims to ship before or during a Dubai investor trip to showcase improved UX and onboarding. On token and liquidity, he acknowledges low DEX/ETH liquidity and explains a deliberate, mid‑term strategy: gradual weekly adds to keep liquidity above ~$15–20k, focus on buybacks, avoid overfunding LP that would feed bots and sellers, and explore secondary listing plus ETH pair improvements in weeks, not months. An equity raise is underway; if closed, it could materially increase buybacks and listings, but he avoids premature announcements. Marketing pivots to education, design revamps, BD partnerships, and a paid community roles program (Raiders and multi‑channel advocates), deferring costly KOL pushes until the new app is live with real users. PR and targeted ads (RWA wallets) are ready for optimal timing. CoinGecko/CMC API resubmissions are pending (5–10 business days) before re‑enabling on-site metrics. He requests feedback on Vaults UI and invites applications for community roles, with the next AMA early next week.
Weekly Twitter Spaces Recap and Roadmap Update
Context and Opening
- Speaker 1 (CEO) opened with an apology for missing the prior AMA due to acute illness and an emergency assisting his mother-in-law. He returned to the office late night and chose to post the public update the following morning.
- A planned deep-dive article on Vaults (referred to variably in the transcript as Walts/walls) was delayed; the standard flow is: publish a detailed Medium article first, then discuss specifics in the AMA.
- New AMA is scheduled very early next week (likely Monday, possibly Tuesday). The CEO is traveling to Dubai in a few days and wants core product updates available before or during that trip to support investor conversations.
Product, Design, and Release Plan
- Development status:
- Major redesign of the app/tab, dashboard, and platform flow is progressing faster than expected; recent internal dev/design sync showed smooth implementation of planned ideas.
- Smart contract structure work is largely done; current focus is on UX, design polish, and dashboard/platform flow.
- Release priorities and sequencing:
- Priority 1: Vaults and Pools (both already introduced; operational on the management side).
- Priority 2: Dashboard 2.0 (likely releasing alongside Vaults/Pools).
- Priority 3: Treasures (next product in line), then other products in subsequent waves.
- Phased rollout:
- Overall plan in three phases across roughly six weeks.
- Working model per phase: ~1 week for internal polish, ~1 week for controlled release (early access for VIPs), collecting feedback, iterating/fixing improvements and any bugs.
- Near-term target (2 weeks): ship core modules—Vaults, Pools (including RW Pools), Dashboard—supported by introductory and educational content.
- The team will “go full force” on marketing once product and legal/documentation foundations are fully public and stable.
- Product quality and timing:
- Aim to release at least part of the upgrades next week, ideally before or while in Dubai.
- The CEO is highly confident in the new product’s user flow, design simplicity, and clarity—expects strong user traction and investor appeal.
- A sneak peek screenshot of the new Vault section UI was released; final version will add a few features/buttons but the overall flow and design are close to final.
- Mobile responsiveness, subpages, and pop-ups are in progress; continuous 24/7 effort to finish rapidly.
Token, Liquidity, and Listings Strategy
- Current state and rationale:
- Liquidity is acknowledged to be low, especially on the ETH pair. This stems from rebalancing to stabilize the MEXC listing and preserve upside potential during a phase of lower selling pressure.
- Pros/cons: low liquidity deters whales short-term, but large liquidity doesn’t automatically attract whales; core traction should be product-led with clear legal/documentation.
- Near-term liquidity actions:
- Gradual liquidity adds rather than aggressive large injections to avoid feeding bots/arbitrage and diminishing upside.
- Target to add a few thousand USD in liquidity next week to keep above ~15–20k, pending resolution of a minor exchange fund transfer delay (known to some VIPs; fix expected early next week).
- Liquidity strategy will be assessed weekly, aligned with trading volume and market narrative; coordinated with market makers (MMs).
- Listings and pairs:
- Exploring secondary listings when ready.
- Arbitrage management becomes the next focus post-MEXC stabilization.
- ETH pair will be addressed in “weeks,” not months.
- Mid-term vision:
- Buybacks are planned (stated as “buy back as many tokens as possible” in essence), then add liquidity.
- If the ongoing equity raise is completed, it would enable materially larger buybacks and pursuit of higher-tier listings—no premature announcements until signed.
- Stance on token focus:
- Short-term focus is not on token price/velocity given current market conditions; emphasis is product, user understanding, and long-term holder/advocate alignment.
Marketing Strategy and GTM
- Definition and scope:
- Marketing is broad and codified in a 60+ page plan of actions. It is not simply paying top-tier KOLs/YouTubers (which can be seven-figure campaigns and currently not feasible nor efficient).
- Initial-phase activities:
- Revamped designs and animated posts are part of marketing.
- Intensive BD: partnerships, co-marketing, hosting mutual AMAs, community incentives.
- Focus on quality content and aligned audiences, not cheap mass shilling or AI agent raids (the latter proved ineffective and can be detrimental).
- Community promoter program (paid roles):
- Three tiers of roles:
- “Fippers” (term as transcribed; functionally, a content/community promoter role).
- Raiders.
- Promoters operating in “less convenient” channels (e.g., Reddit, YouTube), to cover broader social surfaces.
- All roles are compensated; emphasis on recruiting holders who understand the product and message. Applications are open; roles are not mutually exclusive (applicants can apply to multiple).
- Three tiers of roles:
- Official channels and advocacy:
- Activating official YouTube and TikTok accounts soon.
- Onboarding RWA advocates: not just conventional KOLs, but credible, long-term aligned voices with access to specialized/private groups. Selection favors audience fit and engagement over sheer follower count or high pricing.
- Next-phase (post core product live with real users):
- Engage selected YouTube creators and tier-1 KOLs that match the target audience and show strong engagement at reasonable cost.
- Avoid KOL “packages” of dozens with overlapping audiences; pursue precision and ROI.
- PR and paid media:
- PR articles are ready to deploy concurrent with the updated dApp release; outlets require ~12 hours’ notice.
- Paid ads on X/Twitter are planned through a provider targeting wallet holdings; 64k RWA-token-holding wallets identified, with potential expansion to 100–110k.
- Campaigns of this type can run $30–40k; AB testing and ROI analysis will decide budget scaling.
- Partnerships and co-marketing:
- Co-marketing with aligned RWA projects (examples mentioned: Props, Propchain) is high-priority, highly efficient, and often free—mutual audience alignment yields better outcomes than generic paid shilling.
- Database and community input:
- The team has a robust, multi-tab database of RWA communities/KOLs built over ~2.5 years; continuously improved. Community suggestions for KOLs, media outlets, and channels are welcomed.
- Audience quality over vanity metrics:
- The goal is real users and authentic engagement, not inflated follower counts or chart spikes. Bot followers periodically drop without harming core traction; holder counts continue to grow gradually.
Legal, Documentation, and Operational Oversight
- Legal/documentation:
- Legal foundations are “under the roof,” with full public documentation imminent alongside product releases.
- Operational stance:
- CEO is personally overseeing all departments (dev, design, marketing, HR, etc.) until the 2.0 release and marketing campaign are fully handled, to prevent prior issues of miscommunication or subpar execution.
- Willing to take an extra week to ensure quality and alignment across teams and public messaging.
- Strategic timing:
- Preparing the product and marketing stack for the upcoming altseason to ensure maximal readiness when market conditions turn favorable.
APIs, Data Feeds, and Listings Integrations
- API status:
- Resubmissions to CoinGecko and CoinMarketCap were completed last week to reflect recent changes (e.g., MEXC-related adjustments). Typical approval time: 5–10 working days.
- DEXTools and many minor sites source data from CoinGecko APIs; once CG updates, downstream platforms and the project’s site will sync.
- The landing page currently uses manual data, pending API updates; upon CG/CMC confirmation, the team will reconnect APIs and redeploy the landing page for live metrics.
- Over 20 listing/analytics sites may reflect the token; some autopopulate and lag until their upstream APIs refresh.
Investor Relations and Funding
- Dubai meetings:
- Upcoming investor discussions in Dubai; desire to showcase the updated product and onboarding strategy.
- Equity raise:
- An equity round is underway; if closed, it enables a “whole another level” of buybacks and listings. No public commitments until contracts are signed.
Community Requests and Participation
- Feedback:
- Review the released Vault UI teaser; share feedback on data hierarchy in the main view, missing buttons, or feature ideas.
- Mobile designs and additional screens will be shared in the coming days.
- Applications:
- Apply for community roles even if unsure; roles are paid and not exclusive—you may apply for more than one.
- Suggestions:
- Propose aligned KOLs, media outlets, and partnership opportunities in RWA niches with proven engagement.
Timelines and Next Steps
- Next weekly AMA: early next week (Mon/Tue).
- Product release cadence:
- Aim for first wave of upgrades as early as next week (Vaults/Pools/Dashboard 2.0).
- Three-phase rollout over ~6 weeks for full platform 2.0; VIP early access used to collect feedback and fix issues.
- Liquidity add: planned for next week (to ~15–20k), pending exchange fund transfer resolution.
- PR/articles: ready to publish aligned with updated dApp release.
- Official channel activation: YouTube and TikTok soon.
Risks and Dependencies
- Health and resource constraints can cause short delays (recent 3–4 day slip).
- Exchange/ fund transfer delays impacted near-term liquidity adds (fix expected early next week).
- External API timelines (CG/CMC updates) are not fully in the team’s control.
- Market conditions remain volatile; token management decisions are adjusted weekly.
- Equity raise is ongoing; plans remain contingent until finalized.
Key Highlights
- Development momentum is strong; ideas are implementing smoothly.
- Clear release sequencing: Vaults & Pools first, Dashboard 2.0 next, then Treasures and other products.
- Marketing pivots from low-quality shilling to high-ROI BD, co-marketing, quality content, and targeted ads.
- Community promoter roles are paid, open now, and designed to leverage informed holders.
- Liquidity will be added gradually with weekly strategic assessment; ETH pair improvements are planned within weeks.
- API resubmissions to CoinGecko/CMC underway; site redeploy with live metrics once approved.
- Dubai investor meetings imminent; goal to present a polished product and onboarding strategy.
Unresolved/Follow-ups
- Exact “buyback” mechanics and scope will be shared once funding and liquidity plans are finalized.
- Detailed Vaults deep dive will be in the next AMA, alongside a Medium article.
- Final schedules for each rollout phase and VIP access windows will be clarified early next week.
Action Items for the Community
- Check the Vault UI teaser; submit UI/UX feedback (particularly main-view data relevance and button placement).
- Apply for community roles (including multiple roles if desired).
- Share recommendations for aligned RWA KOLs, media outlets, and co-marketing partners.
- Watch for AMA scheduling and product/PR announcements early next week.