YieldBricks Community AMA Ep.02/09: Web ID Upgrade & Dubai Trip Updates

The Spaces provides a comprehensive project update focused on the website relaunch, legal progression, fundraising, marketing ramp-up, and exchange/liquidity actions. The host confirms the new site is live with minor fixes pending (metrics formatting, mobile tweaks, forms/databases, partner logos), while several subpages (FAQs, Media Kit, Boosters, Roadmap, VIP) roll out in stages and are partially gated by legal sign-offs. The new visual identity will propagate to the DApp in 1–2 weeks, and all social assets are being aligned. A Dubai trip is imminent (Saturday or Tuesday), centered on finalizing legal documentation, entity setup, and advancing an equity raise via in-person meetings with institutions and potential auditors/validators (e.g., Deloitte-type firms). Marketing leadership selection is nearing completion with onboarding to begin immediately; full execution (social calendar, PR, community ops) starts next week. On exchange matters, removal of the MEXC risk label is expected by the 18th; the team will then focus on liquidity, market making, buyback strategy, and improved trading conditions, aided by a market maker’s merger with a major UAE player (PR pending). Pools and treasuries design, profit-sharing mechanics, and roadmap disclosure will finalize alongside legal outcomes.

Weekly Space Recap: Website Launch, Legal & Dubai Trip, Marketing, MEXC Label, and Market Strategy

Participants and Roles

• Speaker: Host/Project Lead (name not stated). All viewpoints and updates in this session were shared by the host.

Website Relaunch, UX/UI, and Content

• Status and milestone
  • The new website has been released after a challenging responsive rebuild; the release slipped by ~3 days versus plan due to redesign and content adjustments.
  • Major priority was to go live quickly; several refinements are being handled post-launch.
• Immediate post-launch fixes (targeted for tonight)
  • Metrics formatting: implement number separators linked to the metrics API (host referenced the API as “XC”) so figures render in the correct locale format. Until the API is live again, metrics are temporarily shared manually.
  • Design polish: divider placement and minor UI glitches to improve scannability and navigation.
  • Forms: ensure contact and subscription submissions are properly captured to the database.
  • Mobile: image resizing and asset adjustments to fix small-screen glitches.
  • Partners: add eight additional partner logos; update several outdated/low-quality partner identities with high-resolution assets.
  • Metrics component: the progress bar bug has reportedly been fixed and will be included in the next deployment.
• Subpages and structure
  • FAQs: a general FAQ on the landing/intro page, plus product-specific FAQs on each subpage (e.g., vaults and other products). Community input will guide the first-visit questions; a call for suggested questions will be posted within 1–2 days.
  • Documentation and Media Kit: content is prepared; files will be packaged into correct formats and uploaded (scheduled for tonight).
  • Boosters: page is ready but pending confirmation of details from the dev team and, most importantly, the legal team. Public release targeted for mid next week.
  • Roadmap: content is largely ready but contingent on legal progress. Timelines will be published once 100% confirmed by all stakeholders.
  • VIP Zone: a restricted-access portal rolling out iteratively. It serves VIPs with extra material and updates and does not affect the general audience.
• dApp design alignment
  • The new web identity will be applied across documentation and the dApp. Internal dApp updates have begun; however, this is not the # 1 priority. Expected timeline is roughly 1–2 weeks if higher-priority tasks do not preempt it.
  • Goal: deliver the same upgraded UX/UI quality seen on the landing page across the dApp without disrupting functional flows.
• Social channels alignment
  • Banners, avatars, and visual assets across all communities are being standardized. This process will take a couple of weeks.
  • Community request: report any misaligned designs (colors, assets) and submit feedback or suggestions on content, design, and site flow.

Dubai Trip Planning and Objectives

• Travel timing
  • Originally planned last week, postponed to complete the website launch and update pitching materials.
  • Two options: depart Saturday (preferred if materials finalize by Friday) or Tuesday next week. Decision to be made by tomorrow evening based on meeting confirmations and deck readiness.
• Objectives and scope
  • Legal completion and entity setup: finalize documentation sign-offs; some product details require joint decisions with legal (see below). Incorporation steps are queued behind document sign-off. A brief health/medical check may be required for certain administrative steps in the UAE; if needed, this will be handled on-site.
  • Equity fundraising: restart and deepen discussions with prior presale contacts and institutional investors; prioritize in-person meetings in UAE for better outcomes. Optimize meeting density to avoid underutilized days.
  • Business development: meetings with representatives from web3 and governance-related institutions; evaluate partnerships that enhance verification/audit/appraisal credibility. Targeting firms in the Deloitte class has re-entered scope now that legal maturity and portfolio upgrades improve fit.
• Product-legal decisions to finalize (key points)
  • Applicability: primarily Treasuries and Pools (Vaults are not implicated here).
  • Decision areas include: fee-sharing with users/token holders; profit distribution mechanisms; buyback allocation percentages; degree of on-chain/operational automation; and other configuration choices where 2–3 legally compliant options exist. Aim is to choose paths that maximize user experience, operational scalability, compliance, and future upgrade potential.

Equity Deal and Institutional Outreach

• Fundraising plan
  • Leverage existing network, re-open presale-era conversations, and prioritize high-quality in-person meetings in Dubai to progress a potential Series-level raise.
  • Optimize scheduling to ensure a high meeting completion rate within the travel window; extend trip if required to meet core targets.
• Institutional and verification track
  • Explore collaborations with major professional services firms (explicitly referenced Deloitte and similar) for verification, audit, and appraisal services. Prior outreach suggested “too early”; legal progress and product maturity now improve fit.

Marketing and Community Operations

• New Marketing Lead
  • A final candidate with strong RWA experience has been identified. Final terms meeting scheduled for tomorrow at 4 PM (host’s local time).
  • Onboarding has begun in parallel: internal groups created; 8–9 team members aligned under the Marketing Lead’s coordination.
  • Execution timeline
    • This week: finalize agreement; begin soft execution on tasks not requiring deep planning.
    • Next week: fully operational with social calendar, rating groups, daily campaigns, PR releases, and broader structured execution.
  • The Marketing Lead will introduce himself and engage directly with the community after agreement is signed.
• Community Lead
  • A new Community Lead is being introduced; together with the Marketing Lead, they will refine strategy and execution before broad rollout.
• Discord and channels
  • New Discord is set up; a concrete management plan is being formalized, with roles/tasks delegated across the marketing pod. The Marketing Lead will act as primary coordinator.
• Roadmap linkage
  • Marketing activations and the Roadmap subpage will move in tandem once legal confirmations land.

Exchange Status (MEXC) and Market-Making

• MEXC label removal (“assessment” label)
  • Root issues are fixed. Team has requested expedited processing; official guidance: label should be removed by the 18th at the latest. Team is pushing for the 15th if possible.
• Post-label priorities
  • Improve trading environment: calibrate liquidity addition, implement buyback strategies, and align market actions with the marketing ramp.
  • Focus shifts from label resolution to unlocking YBR’s full trading potential and making the asset attractive to new traders and holders with a multi-month horizon (1–6 months), rather than short-term daily chart focus.
• Market maker development
  • The project’s market maker has merged with a major UAE entity—one of the team’s top targets during presale—creating new access pathways for BD and equity discussions.
  • A joint PR is prepared and pending partner approvals. Due to partner policies, any mention requires prior review. Announcement expected once approvals complete (team aims for end of week).
  • Intended synergies span BD, marketing, and KOL engagement. Names are undisclosed until PR clearance.

Market Outlook and Token Performance

• Current state
  • Trading is approximately 6–7x above the prior bottom (host referenced a strong bottom around “3.5” units). Holding strong support in this range is a near-term objective.
• Macro timing
  • September is seasonally slow; the team anticipates a broader market wake-up and is preparing to be positioned when momentum returns.
  • With legal clarity, product releases (dashboard and live products), and coordinated marketing, the team expects a strong Q3/Q4 if execution stays on track.

Next Steps, Comms, and AMAs

• Near-term deliverables
  • Tonight: website refinements (metrics formatting, forms, mobile fixes, dividers, partner logos), documentation/media kit uploads, and adding the fixed metrics progress bar.
  • 1–2 days: community call for FAQ questions; finalize travel timing; continue social asset alignment.
  • Mid next week: target public release of Boosters page after legal confirmation; Roadmap subpage to follow once timelines are locked.
  • VIP Zone: phased enhancements following initial portal release.
• Trip updates
  • Team will communicate the final travel plan by tomorrow evening. While in Dubai, updates are planned at least every 48 hours; a live AMA from the region is likely during the stay.
• AMA scheduling
  • Next AMA timing is flexible and depends on travel. If traveling Saturday, expect the usual Tue/Wed slot; if traveling Tuesday, AMA may move to Monday or Friday to accommodate legal sign-offs and key meetings.

Community Requests and Involvement

• Provide first-visit FAQ questions and content suggestions to shape the general and product-specific FAQs.
• Report any misaligned visual assets on social channels (banners, avatars, color schemes).
• Share feedback on site content, UX flow, and clarity—especially where domain familiarity might hide confusion for first-time users.

Dependencies and Risks to Watch

• Legal opinion and documentation: gating for Boosters/Pool/Treasury details and Roadmap timelines; final decisions on fee-sharing, distributions, buybacks, and automation required.
• MEXC label removal: official deadline the 18th; an earlier removal on the 15th is being pursued but not guaranteed.
• PR approvals: partner sign-off required before announcing the market maker’s merger and related partnerships.
• Meeting density in Dubai: final schedule confirmations will determine departure date and trip structure; aim is to maximize in-person outcomes.

Tone and Outlook

• The team is pushing hard across product, legal, fundraising, and marketing tracks. Near-term focus is on foundational execution: finalize legal structures, polish the new site and dApp identity, onboard marketing leadership, stabilize exchange optics, and position the token for healthier trading dynamics over the next 1–6 months.