HELLO DEX AMA: Growth and Rewards for Founders and Investors

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HELLO Labs
@thehellolabsAug 12, 2025

The Spaces gathered Hello Labs leaders and creators to unpack Hello DEX, Hello Club, and the Killer Whales media flywheel. Sander outlined a founder-first DEX where up to 87% of revenues are routed back to LPs and HELLO stakers via the Hello Protocol—small fees across products (DEX, Launchpad, KOL quests, prediction markets) fund native yield, burns, and user rewards without inflation or VC sell pressure. Hello Club introduces tiered staking/locking with benefits like airdrops and allocations; a new whitepaper details tokenomics and utilities. Season 2 of Killer Whales will premiere weekly on X with live watch parties before rolling out on Apple TV, Amazon Prime, Roku, Tubi, etc., leveraging distribution that reached 30M viewers in S1 and targets 750M households in S2. Featured projects can be traded on Hello DEX and tied to prediction markets, creating a real-time engagement-to-trade funnel. The incubator is highly selective (c.25 per year), with eight projects signed; Solido (a liquid staking protocol on a Move-based L1, Supra) exemplifies the approach, offering club airdrops, KOL rewards, and DEX listings. The team highlighted a robust, global operation, fiat on-ramps for HELLO, creator-led education, and an invitation to read the new whitepaper, join Telegram, and get involved.

Hello Labs Twitter Spaces — Hello DEX AMA Recap

Participants and roles

  • Shotgun (host): Facilitator and community voice; pressed for clarity on Hello DEX, incentives, Killer Whales x Web3 synergy, challenges, and incubation selection. Based in Brazil; birthday week noted.
  • Sander (Hello Labs leadership/founder): Primary product/strategy deep-dive on Hello DEX, Hello Club, tokenomics, Hello Protocol, media distribution, and incubation program.
  • Nash (aka Nasha Marie; co-host/moderator): Framed key topics, highlighted streaming strategy and ecosystem "flywheel," and upcoming programming.
  • Maurice (Chief of Vibes, Hello Labs): Emphasized team execution, live streaming engagement, and the founder-first fee model; invited community to TG/Discord for follow-ups.
  • Bosta (creator/ambassador): Advocated for community rewards and creator integrity (on-chain proof, product usage), and why entertainment is a powerful onboarding layer.

Context and atmosphere

  • Opening music and light banter set an upbeat tone; community asked to retweet/bookmark and engage.
  • Notable names recognized in the audience; Hello Labs’ community and KOL network are active and expanding.

Executive summary

  • Hello DEX centers on a founder-first exchange model that returns a substantial majority of trading fees to those creating LPs and to HELLO stakers (up to 87% of revenues distributed back to LPs/stakers), aiming to invert the traditional exchange-fee capture dynamic.
  • Hello Club (staking/locking, tiers, airdrops, launchpad access) is the central participation layer. Rewards are “native yield” sourced by fees across the Hello Protocol (a cluster of smart contracts powering engagement/entertainment tools), not by treasury emissions.
  • Killer Whales Season 2 will run weekly episodes on X (with live viewing parties), then roll out on major streamers (Apple TV, Amazon Prime, Tubi, Roku, plus geo-specific platforms). Distribution reach targets ~750M households; Season 1 recorded ~30M unique viewers. Integration with Hello DEX and prediction markets is central to the strategy.
  • Incubation is selective (~25 projects/year) with strong deal flow from L1/L2 networks and VC/angel relationships, prioritizing "firsts" and high-scale primitives. Eight projects are signed so far (AI, BTC, RWAs, retail models). Example: Solido (first liquid staking on Supra, a Move-based L1), pre‑TGE with KOL incentives and future Hello DEX listing.

Hello DEX: vision, mechanics, and differentiation (Sander)

  • Problem framing
    • Traditional exchanges capture the lion’s share of trading fees. Founders, market makers, LP creators, and memecoin launchers struggle for sustainable monetization beyond token sales or OTC, which often induce sell pressure.
    • Recent market behavior (e.g., Hyperliquid’s growth) underscores the massive value accrual to exchanges.
  • Solution
    • Build a DEX that prioritizes fee capture by the creators of liquidity and the HELLO staking community.
    • Integration with Hello’s media and engagement stack (Killer Whales, Hello Club, prediction markets), creating a single, easy-to-use trade environment.
  • Fee distribution and incentives
    • Up to 87% of Hello DEX revenues flow back to LP creators and HELLO stakers.
    • Aims to give founders/DGens direct revenue streams from trading fees for the first time at this scale.
  • Ecosystem synergy
    • Tokens/projects featured across Hello media (e.g., Killer Whales) can be traded natively on Hello DEX, tying attention directly to liquidity and activity.

Hello Club: staking/locking, tiers, and native yield (Sander)

  • Philosophy
    • Long-term holders are core to Hello’s growth; the Club rewards them with utility, access, and yield.
  • Mechanics
    • Staking/locking: periods referenced as 15 days or 19 days (as stated) with instant rewards.
    • Rewards defined as native yield, not Treasury-driven; no VC overhang; community-owned dynamics.
  • Hello Protocol
    • A cluster of smart contracts enabling engagement/entertainment tools to charge small usage fees.
    • Fees are routed to: HELLO burns, user rewards, and the staking rewards wallet.
  • Utility surface (live/announced)
    • Launchpad (raise funds, allocations), token listing, liquidity lock, staking/incentive programs.
    • Hello KOLs: a “Kaido-like” quests/tasks marketplace; external programs can reward users via airdrops.
    • Prediction markets (open and free to use); various engagement tools with organic fee capture.
  • Tiers
    • Five tiers; Black tier at 1,000,000 HELLO offers most access/allocations (airdrops, launchpad, etc.).
    • Updated whitepaper live (whitepaper.hello.1 per call), with expanded tokenomics to support Club launch in ~1.5–2 weeks.

Media strategy: Killer Whales Season 2 (Sander, Nash, Maurice)

  • Distribution and schedule
    • September: weekly episode drops on X with live viewing parties hosted by Killer Whales and KOLs (real-time, social-first consumption tailored to crypto’s fast cycles).
    • October: global distribution on Apple TV, Amazon Prime, Tubi, Roku, and geo-specific platforms, targeting ~750M households; Season 1 had ~30M unique viewers.
  • Value proposition
    • Strong marketing/exposure for featured projects; direct bridges to top KOLs/VCs/exchanges.
    • $1.5M in acceleration grants (e.g., audits, CMC promotions, KW/killer whales promotion, Hello Labs incubation support).
    • Real-time trading and prediction markets synced to on-screen narratives (e.g., “Will a Killer Whale judge approve a project?”) to deepen user engagement.
  • Rationale for the X-first release
    • Live, creator-native, and interactive format matches crypto’s speed and social habits.
    • Combines professional production values with streamer-style engagement.

Incubation program: pipeline, selection, and example (Sander)

  • Deal flow and selection
    • Deep VC/angel network (8+ years) and L1/L2 partnerships drive curated deal flow.
    • Focus on primitives with outsized upside during adoption: first DEX/DeFi/LST/perp on new L1s, or high-scale infra; also evaluate waves (e.g., gaming), and early-stage memecoins for timing.
    • Capacity: ~25 incubations/year to ensure high-touch support and quality control.
  • Support stack
    • Positioning with KOLs, media production, exchange relationships/listings, launchpad, airdrops, Hello DEX listing.
    • For projects not in full incubation, launchpad/KOL airdrop routes remain available.
  • Example: Solido
    • First liquid staking solution on Supra (Move-based L1; Supra team described as highly technical and well-funded; third-largest Move L1 per call).
    • Pre‑TGE access; Hello Club members get free airdrops; early allocation access at unique pricing; ~$50,000 KOL reward pool for GTM support; planned Hello DEX listing.
    • Expectation: if chain adoption accelerates (e.g., 10x), early core primitives historically outperform (20x–100x potential cited as a general pattern, not a promise).

Community, creator economy, and content (Maurice, Nash, Bosta)

  • Community rewards meta
    • Clear market shift toward giving back to holders/communities (referenced Bonk.fun/Pump.fun buyback initiatives); Hello DEX formalizes this via fee-sharing.
  • Creator onboarding and integrity
    • Entertainment as an onboarding tool: reduce visible complexity, highlight fun/useful experiences.
    • Creators should emphasize personal, on-chain usage and honest product reviews to build trust.
  • Live streaming as differentiator
    • Professional TV-level production values brought into live format on X.
    • Real-time engagement (chat, polls, prediction markets) layered over premium content.

Challenges and execution (Sander)

  • Organizational challenge
    • Building both a media IP and a comprehensive Web3 product suite requires cross-functional team sync (product, engineering, media, community, partners, ambassadors).
    • Hello Labs emphasizes a full-stack, global team to ship across TV, DEX, Club, incubator, and content; always seeking talent.
  • Product direction
    • Design for usability: wallet plug-and-play, clear incentives, and rewards-led growth.
    • Onramp: new partner will allow buying HELLO with a credit card for seamless entry.
  • Education and transparency
    • Live trading education via “academy” streams multiple times daily; sharing wins and losses to build credibility and literacy.

Timelines, announcements, and next steps

  • Near term (~1.5–2 weeks): Hello Club launch with staking/locking, tier utilities, and native yield.
  • September: Killer Whales S2 weekly episodes on X with viewing parties; Token2049-related activities.
  • October: Killer Whales S2 global streamer rollout.
  • Ongoing: Incubation announcements (8 signed; more pending); launchpad, KOL quests, prediction markets, and Hello DEX integrations continue to expand.
  • New whitepaper released (whitepaper.hello.1 per call) with updated tokenomics and utilities.
  • Credit card onramp for HELLO is in place with a new partner.

Key takeaways and highlights

  • Founder-first exchange economics: Up to 87% of Hello DEX revenues back to LP creators and HELLO stakers.
  • Native yield: Rewards come from protocol/tooling usage fees across Hello Protocol, not treasury emissions.
  • Unified flywheel: Media attention (Killer Whales) → on-platform trading (Hello DEX) → prediction markets/quests → staking/tiers → incubated projects and allocations.
  • Selective incubation: Quality-over-quantity with strong infra-first bias and tangible GTM support.
  • Distribution at scale: ~750M household reach targeted for S2; Season 1 ~30M viewers.
  • Community and creators: Entertainment-driven onboarding, on-chain provenance for creators, and transparent education.

Calls to action

  • Read the new whitepaper (whitepaper.hello.1 as stated on the call) for details on tokenomics, tiers, and utilities.
  • Explore Hello Club ahead of launch; consider HELLO staking/locking options and tier benefits.
  • Watch for Killer Whales S2 schedule in September (X viewing parties) and October streamer rollout.
  • Follow Hello Labs’ official channels; join Telegram/Discord for real-time Q&A and updates.
  • Creators/KOLs: inquire about Hello KOLs quests and incubation support; projects can apply for launchpad or incubation.

Notable quotes

  • Maurice: “You guys get the fees, not the exchanges.”
  • Sander: “Let’s put the founder first…we’re innovating by returning fees to LP creators and stakers.”
  • Nash: “It’s the only media IP positioned to deliver professional, live, curated crypto content at crypto speed.”
  • Bosta: “The utility everyone cares about is rewards and ROI; creators should show on-chain, hands-on experience.”