HODL Yield Campaign, Strategic Partnerships & Future Roadmap.

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Momentum
@MMTFinanceSep 30, 2025

The Spaces brought Momentum and Builder Pad together to unpack their joint Holder Yield (HRDL) campaign, cross-chain growth plans, and Momentum’s longer-term roadmap. Host Nick framed Sui’s mission and Momentum’s role as a core liquidity engine. Wesley (Momentum) positioned Momentum as an on-chain financial operating system beyond a DEX, unifying liquidity across chains and paving a path to RWA tokenization with products like Xray (liquid restaking), Momentum Vaults, and Momentum X (compliance-ready RWA). He highlighted rapid traction since March and a community-first approach. Harvey (Builder Pad) introduced Builder Pad as a compliant, community-first token access platform and detailed the HRDL campaign: stake in eligible Momentum pools (e.g., SUI, USDC, xSUI, LBTC/WBTC, stables), bind the same wallet to Builder Pad, keep assets on-chain while Builder Pad tracks positions, and earn yields plus a 2x Momentum Bricks multiplier. The campaign has driven ~$65M in boosted TVL and up to ~110% APR in some pools, running until Oct 19. They outlined cross-chain onboarding via Wormhole’s NTT standard, post-campaign plans (TGE/airdrop, Season 2 trading competition, ve(3,3) with veMMT locks, broader token utilities), and a long-term vision of a single KYC layer enabling seamless trading across on- and off-chain assets. Q&A covered campaign duration, wallet binding, and how to improve user ranking via TVL, swap volume, and referrals.

Momentum x BiddlePad AMA: HODL Yield campaign, partnerships, strategy, and roadmap

Session context and speakers

  • Host: Nick (Momentum marketing), moderating live from Token2049 in Singapore; Momentum is preparing for Sui Fest around October 2.
  • Guest: Wesley (Momentum), representing product, growth, and strategy.
  • Guest: Harvey (BiddlePad), leads content and community.
  • Audience Q&A: Tbag and Shake.

Momentum overview and what differentiates it on Sui

  • Mission and positioning:
    • Momentum frames itself not just as a DEX, but as an on-chain financial operating system designed to unify liquidity and enable tokenization of future assets across chains.
    • Goal: connect crypto (including Sui-native assets) and real-world assets (RWA) into a unified liquidity layer, ultimately serving institutions and retail with compliant, efficient market infrastructure.
  • Product stack (current and planned):
    • X-Ray: liquid restaking strategy layer to optimize yield and strategy across Sui assets on Momentum.
    • Momentum Vaults: automated strategies to simplify yield generation and liquidity provisioning.
    • Momentum X: compliance-ready platform for tokenizing RWAs and offering regulated access to on-/off-chain assets.
  • Traction and backing (since launching in March):
    • ~$220M TVL, ~$12B cumulative trading volume, >2M users.
    • Partners/backers mentioned: OPX Ventures, Coinbase Ventures, Circle Ventures, and Sui Foundation.
  • Strategic view of infrastructure and adoption:
    • Sui’s fast, scalable L1 design is leveraged to build trustless, high-performance financial rails.
    • Momentum aims to serve as a liquidity and trading venue that institutions could rely on (e.g., enabling broker/custodian connectivity when large asset managers or banks transact). Longer-term, Momentum envisions becoming the default operating layer where TradFi meets DeFi.

Alignment with the Sui ecosystem

  • Momentum is positioned as an anchor project within Sui, working to bring liquidity from Sui and beyond.
  • The AMA highlights Sui’s mission of mass adoption via fast, scalable infra and shows how builders (Momentum) and partners (BiddlePad) can align to drive equitable growth.

BiddlePad overview and why it matters

  • What BiddlePad does:
    • A compliant crypto token access platform built "community-first," aiming to restore trust and ownership to users rather than VC-led launch dynamics.
    • Focus on transparency, compliance, and democratized access to pre-public/token opportunities.
    • Beyond token sales/ICOs, the platform emphasizes post-sale participation like staking, to deepen engagement.
  • Track record:
    • Ran four campaigns in 2024 with Soul Layer, Sahara AI, Lombard, and Falcon.
    • Users have committed >$330M in assets via BiddlePad this year.
  • New product:
    • HODL (referred to in-session as HDL/HRDL/HODL): a staking/earning product that surfaces on-chain deals and helps projects connect with community by tracking and rewarding on-chain participation in a non-custodial way.

The HODL Yield campaign: how it works, eligibility, and rewards

  • Campaign purpose:
    • Boost ecosystem liquidity on Momentum while delivering attractive on-chain rewards to users in a transparent, non-custodial way.
  • How to participate (four simple steps):
    1. Visit the HODL campaign page on BiddlePad and connect your wallet.
    2. Add liquidity via Momentum in eligible pools (examples mentioned: SUI–USDC, xSUI, BTC-related pairs like LBTC/WBTC, and stablecoin pools).
    3. Bind the same wallet used on Momentum to your BiddlePad profile (crucial for reward tracking).
    4. Track progress and rewards on the BiddlePad dashboard.
  • Rewards mechanics:
    • Non-custodial: assets remain in Momentum; BiddlePad simply tracks on-chain positions to assign campaign rewards.
    • 2x Momentum Bricks multiplier on top of yield for HODL campaign participants.
    • Attractive APRs cited (some pools showing up to ~110% APR at the time of the AMA, subject to change).
  • Campaign timeline and impact:
    • Runs until October 19.
    • Reported early impact: >$65M in boosted TVL on Momentum since the joint launch the prior Friday.
    • Early deposits earn double Bricks; emphasis on tracking via the same bound wallet.

Why BiddlePad selected Momentum and how they assess partners

  • Harvey’s perspective:
    • Due diligence: BiddlePad invests significant time understanding prospective partners’ teams, traction, and technology.
    • Momentum stands out as a deeply technical, professional team with strong measurable traction (TVL, trading volume, revenue).
    • Strategic fit: Momentum is becoming a cornerstone of Sui DeFi, built around a user-first ve(33) model that aligns long-term incentives across the ecosystem.
    • Forward-looking vision: Pioneering tokenization of RWAs and bringing them on-chain aligns with where DeFi and global finance are headed; BiddlePad is excited to help their users explore new opportunities on Sui alongside Momentum.

Early participant benefits beyond APR

  • Wesley’s outline of layered benefits:
    • Current focus is Sui, but Momentum is actively preparing to onboard cross-chain liquidity.
    • Bridges: Wormhole and its emerging NTT standard were highlighted as key enablers to onboard assets from major ecosystems (e.g., Ethereum, Solana, L2s), feeding high-yield opportunities on Momentum.
    • Market expansion: >50% of liquidity providers and ~80% of investors are new to Sui, indicating Momentum grows the DeFi pie rather than cannibalizing liquidity, making it a one-stop shop for cross-chain DeFi trading.
    • Goal: frictionless experience regardless of users’ origin chain, with simple bridging and immediate usability on Momentum.

Cross-chain strategy and user experience

  • Bridges and standards:
    • Wormhole (described as a long-standing, battle-tested bridge) and NTT are central to Momentum’s plan to source liquidity from Ethereum, Solana, and L2s.
  • User journey:
    • Bridges are being integrated into the Momentum front end (mmp.finance) for seamless bridge swaps.
    • The aim is to make cross-chain onboarding intuitive, with clear pathways to deploy bridged assets into Momentum strategies and pools.

Post-campaign plan (after October 19)

  • Liquidity persistence:
    • Deposited liquidity remains; early contributors will be well-positioned for future programs/benefits as Momentum approaches TGE.
  • Competitions:
    • Current WAGMI trading competition will conclude; Season 2 will be announced to continue incentivizing platform use.
  • Token model and utilities:
    • ve(33) model: Users can lock MMT into bMMT (up to 4 years) to share in trading fees and long-term rewards, creating a self-reinforcing liquidity flywheel (Wesley referenced Aerodrome on Base as a successful ve(33) example).
    • Additional utilities: Momentum Ads, perpetuals, Token Generation Lab, and a blue-chip launch program.
    • Airdrop/TGE: Growth and liquidity are expected to continue beyond these milestones, grounded in tangible revenue streams and deep liquidity.

Long-term vision

  • Unified, compliant access:
    • Momentum envisions a future where users (retail and institutional) can trade both on-chain and off-chain assets under a single compliance/KYC layer.
    • One-click access across multiple asset classes and venues, effectively merging TradFi and DeFi into a cohesive operating layer.
  • Scale ambition:
    • Build toward a multi-trillion-dollar trading platform that acts as core financial infrastructure for digital and tokenized assets.

Community Q&A highlights

  • Tbag: Asked how long the campaign lasts.
    • Answer (Harvey): Through October 19. Stake via Momentum and bind the same wallet to your BiddlePad profile to receive the 2x Bricks multiplier and campaign rewards.
  • Shake: Asked why his rank is dropping despite ongoing participation.
    • Answer (Wesley): Rankings can be improved via multiple contribution vectors—adding TVL, generating swap volume, and referrals. If capital is limited, increase swaps or referrals; all forms of engagement are valued.

Key takeaways and action items

  • If you want to participate in the HODL Yield campaign:
    • Visit BiddlePad’s HODL page, connect your wallet.
    • Add liquidity in eligible Momentum pools (e.g., SUI–USDC, xSUI, BTC-related and stable pools).
    • Bind the same wallet in your BiddlePad profile to enable reward tracking.
    • Track your rewards on the BiddlePad dashboard.
    • Deadline: October 19. Early deposits earn double Bricks.
  • Stay engaged:
    • Watch Momentum and BiddlePad’s official Twitter for links, updates, and the post-campaign announcements (including WAGMI Season 2 and TGE details).
    • If you’re in Singapore around October 2, visit Momentum’s booth at Sui Fest.

Overall

This AMA underscored Momentum’s evolution into an on-chain financial OS on Sui, BiddlePad’s community-first, compliant access approach, and their joint HODL Yield campaign designed to deepen liquidity while rewarding real users. It outlined concrete steps, current incentives, post-campaign plans (ve(33), competitions, TGE), and a long-term vision of unified, compliant access to tokenized and traditional assets—all against the backdrop of rapid traction and expanding cross-chain strategy.